What metrics do you use to measure the success of your SEO efforts? Some metrics include Page load time, conversion rates, Customer lifetime value, and keyword rankings. Which of these measures are the most important for your business? Let’s discuss a few examples. Let’s start with Page load time. If this number is high enough, your SEO campaign has succeeded. If not, it’s time to adjust your strategy. If you’re still not sure, read on to find out how to measure your SEO success.
Conversion rates
If you’re looking for ways to gauge the success of your SEO efforts, consider calculating conversion rates. The conversion rate measures the number of visitors who convert to a specific action (email signup, purchase, account creation, etc.). This metric corresponds directly to the ROI of your SEO efforts. By understanding the conversion rate, you’ll be able to attach value to your website traffic, track ROI, and project revenue from increased traffic.
Page load time
If you want to know if your website is ranking well in Google, you need to check your page load time. It is a key factor in user experience, conversions, and bottom line results. If your site is too slow, users will not stay long, and you’ll lose business. According to Google research, over 50% of mobile users abandon sites that take more than three seconds to load. In addition, your page’s performance can be affected by changes in the size of your images, videos, or texts.
Customer lifetime value
If you’re an experienced marketer, you already understand the importance of measuring your CLV. A perfect example is a coffee shop, where a customer’s average purchase value is $4. If that customer purchases two items, and then makes one more purchase, that means that they spent $4 on average. But what if you’re measuring customer lifetime value for SEO purposes? How do you determine your CLV?
Keyword rankings
To make the right SEO decisions, you should track keyword rankings regularly. The more often you check your rankings, the earlier you can spot problems. In some cases, a gradual drop in your rankings may indicate that something isn’t quite right. While page one is still the ideal place to rank, you can do better by analyzing your keyword rankings. To do this, start by analyzing your competition. By monitoring your competitors’ rankings, you can identify the areas where they could improve their SEO efforts.
Social shares
While social shares are important, Google doesn’t rank them as highly as links from authority websites. But the best-ranking pages often have the highest number of social shares. Life Marketing explains the impact of social media on SEO. While it doesn’t directly influence search ranking, it can indirectly improve it. According to Gary Illyes, Google’s head of web engineering, social media does indirectly influence search ranking.
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