When analyzing your keyword list, look for keywords that show an intent to buy or read the content. While broad terms get a lot of search volume each month, they do not indicate a strong intent to hire a photographer. A more precise term would be “Utah graduation photographer,” which is a phrase that shows intent to buy. This keyword is likely to yield better conversion rates than broad terms, so focus on it. 

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Short-tail keywords are more generic 

In the SEO world, short-tail keywords are search phrases that consist of one or two words. This type of keyword typically has a high search volume, but it can be difficult to rank for. Popular keywords are already used by big brands and new businesses should focus on more generic search queries. Besides, short-tail keywords have lower conversion rates, as users may be unclear about what they are searching for. That’s why you should avoid using these keywords in your advertising campaign. 

You can use Google’s keyword planner to get ideas. In addition, look at your website content. There’s no need to use long-tail keywords; rather, you should focus on shorter phrases that are composed of three to five words. Ask friends and family members about the kinds of skills they would use to describe what your business does. This way, you’ll have plenty of options. If you’re unsure about keyword research, ask your friends for suggestions. 

Long-tail keywords are targeted phrases that are specific to your product, service, location, and brand 

In addition to generating more traffic, long-tail keywords are also easier to rank in search engines. While you might have trouble competing with the large, well-known brands for a popular keyword, if you narrow down your focus and target a specific demographic, you can increase your conversions and click-through rates. Learn how to find long-tail keywords for your brand, location, and product. 

You can use paid tools to help you discover long-tail keywords. These tools will allow you to plug in a few keywords you’ve selected into your Google Analytics goals. After you’ve entered a few keywords, you’ll see how many people are searching for each term and their average quality score. You can then use these metrics to help you determine which long-tail keywords will convert the best. Long-tail keywords are essential for converting qualified leads because they are specific to user intent. 

LSI keywords are related to latent semantic indexing 

LSI keywords are words that have semantic resemblances with the main keyword. They help Google understand the meaning of the content and increase its chances of being ranked in relevant searches. When a web page has multiple LSI keywords, it can have a higher chance of ranking for the primary keyword. Moreover, these keywords can help you improve your content’s flow by increasing the relevancy of your content. 

Although there is a misconception that LSI keywords are synonymous with synonyms, the fact is that they do. Google has made great advances in machine learning and artificial intelligence, and LSI keywords are one way to boost your website’s search rankings. Besides, they can be useful for your SEO strategy and content marketing campaigns. You can learn more about LSI keywords and their importance in content marketing below.