How to Use Video in Email Marketing Campaigns?

There are numerous ways to use video in email marketing campaigns. You can include HTML5 videos, Animoto videos, GIFs, or even embed a thumbnail image of the video. However, to get the best results, it is best to follow some basic guidelines. For example, make sure to include a caption, and avoid using the wrong format. 


Animoto is a popular video-making service used by marketers and small business owners. It allows you to upload pictures and videos and drag and drop them onto pre-built templates. These templates are professionally designed by experts and result in high-quality videos. Animoto has several useful features, including filters, text, and images, which you can use to personalize your videos. 

Animoto also allows you to add a corner watermark to your video. If you choose this option, the watermark will be displayed on the entire video, but not on the Logo block. To add a watermark to your video, visit the Design tab and select the size, position, and transparency of your watermark. You can also add background music to your video. The paid version has over 3,000 commercially licensed songs to choose from. 

HTML5 video 

HTML5 video can be a great way to engage your subscribers. It can answer questions, educate them about your product, and show off how your brand works. A video in your email can also tell a story and help establish a connection with your audience. The key is to use video wisely. 

Before you put a video in your email, make sure to test it on all email clients and devices. Use online email testing tools to make sure your video plays and looks as good as possible. It also helps to show your video to friends and colleagues. If you can’t host the video yourself, you can always use a third-party service. 


GIFs are a great tool to enhance the content of your emails and make them more appealing to your readers. However, you have to be careful when using GIFs in email marketing because they can affect the user experience. In some cases, a GIF can take up to five seconds to load, which can hurt conversion rates, your bottom line, and email deliverability. You can solve this problem by optimizing your GIFs to be smaller and easier to load. Also, you should use simple transitions to minimize the file size. 

The use of GIFs in email marketing is not a new trend. However, it is gaining more popularity. If you are not careful, they will become background noise in your emails. To avoid this, use GIFs only where they are relevant to the message of your emails. Also, make sure that your GIFs are clear and related to the call to action. 

Embedding a video thumbnail image 

Embedding a video thumbnail image into your email marketing campaign can help your subscribers view your content. Make sure the thumbnail matches the design of your email and links to a video playback page. Lastly, you should include a strong call to action so that your viewers can click to watch the video. If done correctly, your video/email campaign should be highly measurable. All of the data from the campaign should flow into your marketing automation system or CRM. 

When using a video thumbnail image in your email marketing campaigns, you’ll want to make sure that the call-to-action is clear and easy to understand. Including a call-to-action on the playback page can boost conversion rates and viewer engagement. Many email marketers recommend using autoplay to increase viewer engagement. 

Importing a video from a landing page 

Adding videos to email campaigns can help you engage your audience in a unique way. Videos are a fun and entertaining way to get your message across. In email marketing, videos can be helpful or damaging, depending on how they are incorporated. If you’re not sure how to use videos in your email campaigns, you should watch a sample email to get an idea of how to use them effectively. 

In order to import a video into your email campaigns, you must first embed the video on your landing page or Wistia media page. To do this, navigate to the Embed & Share section and select the Email Campaign Link option. From there, you can copy the email merge tag and paste it into the body of your email.