How to Track Ecommerce Google Ads Conversions 

The next step in the success of your ecommerce Google ads campaign is understanding how to track these ads’ conversion rates. Conversion rates are important because they show you the ROI of your ad campaigns. Cost per conversion shows how much you spend per conversion. You want to know how much you’re paying for your conversions so you can focus your ad campaigns around these goals. Other conversion metrics you can track are the conversion rate and view-through conversions. A high conversion rate is a sign of highly effective keywords and ads. View-through conversions measure the number of times a potential customer looks at your ad and eventually converts. 

Conversion tracking 

Using conversion tracking for ecommerce Google Ads allows you to track how often visitors click on your ads and what they do after they click. This is very useful in determining the value of your campaign because Google cannot guess which conversions are valuable. You can automatically add ecommerce conversions from your Shopify account to Google Ads, so you can track the effectiveness of your ad campaigns. Listed below are a few of the benefits of conversion tracking for ecommerce. 

Once you have the conversion tracking for ecommerce Google Ads set up, you can link your account to Google Analytics. You can do this by following these simple steps: 


When you advertise on Google, you may want to track your ecommerce Google ads audiences so you can identify what product groups your customers are. Generally, in-market audiences are individuals who have an interest in your products or services but are not ready to buy yet. You can target this audience with remarketing campaigns, which can be highly effective. Here are some tips to track ecommerce Google ads audiences. Using Think with Google will help you understand how to track your ecommerce audience. 

Creating custom audience groups can be a great way to target a specific segment of your ecommerce customers. For example, if you sell ski equipment, you could create an audience based on the type of snow you ride. Google Shopping uses product feeds to match a person’s query with an ad, but the title could be wrong. This can be very costly if your audience does not match your ad with their exact search criteria. 


The use of GTINs in ecommerce Google ads is expected to increase conversion rates by as much as 20%. It is a crucial step in optimizing Google Shopping feed and product ads, but you must know how to get one. While collecting GTINs may seem like a hassle, you’ll be glad you did over time. They are important for sales and advertising, and will boost your income or decrease it – depending on which side of the spectrum you fall on. It is important to note that GTINs are valid until January 14, 2020. 

The GTIN is used to track the sales of products. The more GTINs you have, the more likely your ad will be displayed in relevant search queries. Google is using GTINs to better categorize products, which means they will show your ads relevant to your leads’ needs. Unfortunately, finding the right GTIN for your products can be confusing for beginners. By adding a GTIN to your products, you can add product information in major markets like the U.S., Canada, and Europe. 

Importing conversions from Google Analytics 

You can use the data you have collected from your Google Analytics account to track ecommerce conversions with Google AdWords. The conversions you record in your Google Analytics account will automatically appear next to the conversion data you have already recorded in Google AdWords. Once you have imported your data, you can customize the columns on the AdWords sidebar. 

However, you should know that Google Ads does not view the clicks that occur on the paths to your imported conversions. This is because Google Ads uses attribution modeling that’s a bit odd in construction. For example, when a user clicks on your ad in Google Analytics but doesn’t complete the conversion process, the last click should be from your ad campaign.