How to Tell If Your SEO Company is Working?
Having a clear idea of how your SEO company is working is essential to success. There are several factors to consider, including how responsive they are to your requests and how well they follow through on their promises. If your SEO company doesn’t do any of these things, you need to look elsewhere. A good company will get in touch with you immediately and follow up with you on leads.
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Another important factor to consider is your website’s health score. This can be determined by several different metrics, but the biggest one is incoming links. Inbound links raise your site’s authority, and these links are valuable to search engines. It is also important to consider multi-touch attribution for your SEO efforts. You want to make sure that all of your outsourced processes are accounted for. If you are unsure about whether or not your SEO agency is doing this, ask them to show you the data on their site and in their reports.
Your domain authority can be measured by using SEMRush, which is a popular free tool. Simply type in your domain name and you will be shown a summary of your site’s traffic and other information. The data includes a number of key metrics, such as your total ROI, organic traffic, inbound link quantity, and social signals. The Premium version offers more specific numbers, but the free version is adequate for SEO purposes.
Your SEO agency should be able to provide periodic reports to you. This can include organic traffic, inbound link quality, bounce rate, and other metrics. The best companies will provide ongoing reports to keep you updated and informed about how your SEO efforts are going.
If your SEO company has the experience, they will have some sort of strategy in place that will work for your business. They should have experience with multiple Google updates, and they should be able to pivot when necessary. The goal of SEO is traffic. In order to drive traffic to your website, you need to create a website that is user-friendly and can be easily navigated. This is a great way to increase the authority of your site, and it increases your credibility in the eyes of visitors.
In addition to organic traffic, your site’s health score can be a good indicator of your SEO efforts’ effectiveness. If your website is experiencing high bounce rates and low average time on site, this may be a sign of a poor SEO strategy. The health score will also show you how many of your incoming links are pointing to your website. A large number of inbound links will also help your site’s domain authority.
Your SEO company should also be able to give you a list of keywords that you can use to track your results. While keyword rankings can be a strong indicator of how your SEO efforts are working, it isn’t always immediate. This can take months to see a noticeable change. If your SEO company doesn’t have any statistics on the long-tail keywords you are targeting, that’s a red flag.