How to Start Video Marketing For Your Business?
There are several ways to create a video for marketing your business. These include YouTube, Instagram, Snapchat, and Moovly, among others. However, it is important to consider the purpose of your video, the target audience, and the format. The goal is to create a compelling video that shares your story in an entertaining and informative way.
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Moovly
If you are looking for an easy way to create professional videos, Moovly is the right place to start. With its drag-and-drop interface, you can easily create a video that shows off your brand’s qualities and values. A video should provoke your audience’s emotions and make them feel what your brand represents. If your business is all about smartphones, for example, a video on the benefits of a smartphone would help your audience appreciate the product.
YouTube
One of the best ways to get your business’s name out there is through video marketing. A YouTube video can increase your brand awareness, inbound website traffic, subscribers, and social shares. The key is to create a focused video with one goal in mind.
Video is a powerful tool to boost engagement on Instagram. It can convey a lot of information in a short period and can show more of your products than images can. Hubspot found that 64% of consumers are more likely to purchase a product after watching a video.
Snapchat
Snapchat is a great place to experiment with video marketing. Since the app is fast-paced and focuses on microcontent, your videos should be short and interesting. You can create short story arcs and use a b-roll to make your ads more visual. This example by Omaze shows how to use still photography with animation to make your ads pop.
There are a variety of ways to promote your business on LinkedIn, including video ads and native videos. Videos are a great way to engage with potential employers, recruiters, and co-workers. In addition to attracting new visitors to your site, they can also generate more leads.
Vimeo
If you’re planning to launch a video marketing campaign, you might want to consider Vimeo as a first destination. This free video-sharing site was started by filmmakers in 2004 and focuses on high-quality content. Unlike YouTube, Vimeo is not dominated by advertisements. Despite this, many brands are harnessing its power. For example, Marin Bikes, a bicycle manufacturer, has videos on Vimeo that look like nominees at independent film festivals. The comments on the videos reveal that there’s a local audience for their bicycles.