How to Separate Your SEO Company From Competitors? 

Your SEO company must be able to separate itself from its competitors. This is important for several reasons. First, it will allow you to focus on your own business rather than allowing another competitor to steal your clients or customers. Second, it will help you to make sure that your SEO firm remains profitable and successful. 

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Identify your competitors

There are many ways to do this, and the most effective method is to use Google Search Console or a tool like SEMRush. These tools will automatically find the websites that are outranking you in the SERPs for your top keywords. You can then analyze them and see if there are any similarities between your sites. 

The next step is to look at the strategies they are using to outrank you. This means looking at their content, onsite optimization, and link-building tactics. 

This will provide you with a clear picture of what they are doing to rank better in the SERPs. This information will also help you to create a strategy that is tailored to your specific brand. 

Ensure that you are not trying to duplicate their methods, but instead, have your own unique approach and style of marketing. It is easy to start looking like a copycat, and this can actually have more damaging effects than you may realize. 

It is also possible to overlook the wider landscape, which can lead to mistakes that take your site down or erode your rankings over time. 

If you are too focused on one or two competitors, you will miss other companies that have come up with different and better approaches to SEO. 

You will also be missing out on opportunities to improve your own content and gain more backlinks. 

In my experience, I have seen this happen to clients when they are too focused on one or two competing companies that are attempting to dominate the SERPs with their keywords. Their sites are so over-analyzed that they end up with very little lateral thinking, which puts them at risk of being overtaken by others with more innovative and creative content. 

This can be very frustrating and hurt your bottom line. 

The best way to avoid this issue is to not hire a company that is already working with your competition. This can be a costly mistake, as they will have access to their customer lists and will therefore be more likely to compete with you for them. 

To prevent this from happening, ask your potential SEO company to give you a list of their current clients. This will give you a good idea of their business model and the type of clients they serve, as well as the local area where they are located.