How to Optimize Your Website for Search Engines?

Search engine optimization (SEO) is the process of boosting the traffic of a website. This technique involves creating a website with optimized code and formatting. The goal of SEO is to increase traffic, not trick Google. However, there are some things you should keep in mind when you’re doing this. 

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Page title 

If you want your page to rank well in Google, make sure your title is compelling and speaks to human beings. Not only will this improve your website’s CTR, but it will also help your behavioural performance metrics. Avoid stuffing your title with keywords, and make sure it conveys a clear message about the web page. 

Dofollow links 

Dofollow links are a very important part of SEO. Google considers them when determining your page’s ranking, and the more of these links you have, the more points you will get. A dofollow link can come from any website, from a small blog to a well-known website. The point is, the more links you have, the more SEO points you will get and the higher your Page Rank. 

Page size 

The size of an SEO page is dependent on the optimization of the website. For example, if you have a lot of images or videos, you should make sure that they are optimized for smaller size. However, if the page is too large, the user experience will be impacted. In such cases, you should consider using a page size checker to optimize the page size. You should also make sure that the default CSS and JS are minified. This will avoid code bloat, which makes a page size bigger. 

Keyword research 

Keyword research can give you an insight into what your audience is interested in, as well as which topics are in high demand. Keywords should match the content on your site, since this will help you rank with search engines and build relationships with consumers. Keywords can be divided into two categories: long-tail keywords and focus keywords. Long-tail keywords are those with three or more words. They are more likely to be used later in the buying cycle, such as when a shopper is using voice search. 

Structure of your website 

When you are developing a website, one of the most important elements to consider is the structure of your site. The structure of your website will determine how it ranks in search engines. You will need to prioritize which pages are most important, and where they should be located on your website. The best way to do this is to group your pages by category. High priority pages should be located on your home page, while secondary pages should focus on specific topic areas. 

User experience 

User experience is an increasingly important ranking factor for Google. A bad user experience is bad for business. Fortunately, Google’s algorithm has been updated to take user experience into account. It now factors in mobile-friendliness, security, relevance, and more to determine which sites are worth ranking.