Social media metrics are important, but they can be overwhelming. Are you on top of your social media game? Are you sure? There are many tools out there to help you measure your success.


“If you’re trying to measure your success on social media, you might be thinking about using these metrics to evaluate yourself. While each one has its benefits, it’s important to remember that these metrics are not the end goal. If you want to see how your efforts are impacting the growth of your social media business, you should look at how your efforts are improving engagement and brand awareness.”

The following are some of the best social media measuring tools for small businesses:

  • Twitter Analytics
  • Klout
  • Buffer
  • TweetDeck
  • Google Analytics
  • Likeable
  • Facebook Insights

To see success in your social media marketing efforts, it’s important to have a good understanding of how each tool measures success. These tools are helpful in understanding how different audiences respond to social media content. The more you know about each tool, the better you can tailor your content strategy to reach your desired audience.

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