How to Market Your Songs Online
The best way to market your songs online is to put up a few short pieces of copy with the lyrics. Short copy works particularly well on social media, where users can skim through lengthy pieces. Include a few lines explaining why you wrote a particular song, how it got its inspiration, and what the lyrics mean. If possible, include amusing or interesting events that led you to write a particular song. You can also write about your favorite things in life, or events that influenced your writing.
Create a personal website
You may already be using Twitter and Facebook to promote your music. But why not use your own website? A personal website will look much more professional and will give you a whole lot more freedom than a social media account does. Plus, you will have more control over the design and content of your website. And of course, you won’t be bombarded with advertisements. Here are some of the benefits of a personal website:
Build a podcast
If you’re an aspiring musician looking for new ways to market your music online, one way to increase your exposure is by creating a podcast. Unlike traditional advertising, podcasts are a great way to reach out to a broader audience, build your authority in a particular topic, and earn passive income. Before you start recording, you should figure out what you want to achieve with your podcast. What does your audience want to hear? How can you best deliver it?
Use social media
If you have a YouTube channel, you can use it to promote your music. Videos can attract thousands of views and generate thousands of shares, but in order to gain traction, you need to build a fan base and interact with your audience on social media. Remember, the more focused your audience is, the cheaper your advertising will be in the long run. Here are some strategies for marketing your songs through social media. Hopefully, these tips will be helpful to you as you launch your music career.
Build a website
A website for your music is a crucial component of promoting your music online. Some artists argue against having their own website, but this practice is a crucial part of marketing music in the over-saturated independent music market. You can use the same resources as an established label and create a website that stands out among the competition. Here are three tips for creating a website:
Create visual identity-focused content
Your visual identity is what sets your music apart from other artists. Visual identity isn’t just about your logo and colors, but also about how people experience your brand. It’s important to create an identity for your songs that people can relate to, and visual elements can do this by focusing on the emotional side of things. Here are some examples of how to create visual identity-focused content for your songs.
Use TikTok
If you’re looking to increase your music business, one way to gain a wider audience is by using TikTok. The video app is popular with younger audiences – it is highly likely that you will find an audience of this age in TikTok. As long as you’re consistent in your uploads, you should see a dramatic increase in views. Make sure to use your own songs as the soundtrack.
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