How to Market Your Hotel Online
Social media is a powerful marketing tool. By creating relevant content and creating relationships with your audience, you can attract new followers and increase your organic reach. Social media content can also help you promote discounts, offers, and exclusive packages. Guest posts are a great way to get your name out there and create an online community around your hotel. 96% of travelers look for reviews when researching a hotel. By leveraging social media, you can reach more people and build trust.
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Create relevant local content
Creating content that features the area and surrounding towns around your hotel is an effective way to boost your hotel’s visibility. People coming to your hotel often seek out information about attractions that are outside of the hotel. These content ideas are great starting points for content and can also cater to different guest profiles. For example, creating a video tour of the city could highlight attractions and other areas of interest around the hotel.
Build relationships with social media audiences
Building relationships with social media audiences is important for hotel marketing, especially if you’re trying to reach new audiences. 82% of consumers say that they trust companies on social media, and these platforms have billions of active users. Building relationships with influencers can help you target specific demographics to promote your property and attract new customers. To begin, reach out to influencers in your niche.
Promote discounts on social media
There are many ways to market your hotel online. Use social media to invite people to special events or offer deals to existing customers. One way to increase engagement is by creating a social media hashtag for the week. Use popular hashtags and create content that will engage customers. Try video content. Post videos on your social media accounts and invite your audience to use them in their posts. Make sure your hotel’s website has a blog and uses user-generated content and hashtags.
Promote exclusive packages
It is crucial to include your guests’ needs and wants in your marketing strategies. Include them in room promotions and loyalty programs. One famous hotel chain’s program, SPG Moments, enabled loyalty members to redeem points for experiences in the hotel. Make sure your guests feel connected to the local environment. Hospitality is about making a guest feel comfortable and welcome, so make them feel that way. By promoting exclusive hotel packages on its website, you can attract a new set of guests to your establishment.
Optimize your website for search engine optimization
One way to improve your search engine rankings and boost your organic search traffic is to optimize your website. Search engine optimization is all about creating the best user experience, and if your hotel website is providing that, you will likely receive more organic search traffic. However, you must remember that Google is facing stiff competition. That is why they are more interested in showing relevant results and less in displaying irrelevant advertisements.
Use influencer marketing
Using influencer marketing for hotel promotion is a great way to connect with potential guests. However, it’s important to remember that the use of influencers to market your hotel should be connected to the hotel’s performance. When selecting an influencer, look for ones that have a high engagement rate. This demonstrates how active their followers are and their connection with the content they share. A hotel can benefit from this type of marketing because they can leverage the influencer’s reach to spread their message further.