How to Market My Book Online 

As an author, you must know how to market your book online to reach your audience. Here are some tips for you: 

Building an email list 

Building an email list is vital to marketing your book online. Emails provide a personal connection between the writer and the reader, and this allows for a deeper level of engagement. Most subscribers of email lists become dedicated fans of the author’s work, not just random readers who skim through your work for the first time. Following these simple steps will help you build a list of subscribers. So how do you do it? 

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Getting early reviews 

One of the best ways to promote your book is to get as many reviews as possible. But how do you find these reviews? It is a tough task, and not every author has the patience to wait for them. The sooner you start getting reviews, the better. Listed below are some tips that will help you get more reviews of your book. But don’t forget to stay consistent. Posting too many reviews can make your book disappear in the shuffle. A good rule of thumb is to only post one to two reviews per week. You can also try to contact reviewers using comp titles. Make sure they are relevant to your genre and target readers. 

Creating a brand persona 

One of the most effective ways to attract book buyers is to create a brand persona. This fictional character will help you identify the characteristics of your target customers. It is important to include some of your personality in your persona. Besides, you can always update it as your business grows and your community evolves. That way, your book will be accessible to a broad range of people. But, how do you create a persona? Here are some tips to help you create a persona: 

Choosing a book cover that stands out 

A book cover must be attractive and visually captivating. It should not blend in with its background. While an interesting cover may grab attention, a poorly designed one will not do much to promote your book. Readers will see through the amateurish appearance and think less of the author. If you are unsure about your skills, you can seek professional help from cover art designers. These professionals will make sure your book cover stands out and is well designed. 

Choosing a genre 

While most authors choose a genre before they begin writing, some do not. Some have no idea what elements will make up a particular genre and end up stumbling into it by accident. Whatever the case may be, you should never let your genre choice limit your writing. Rather, it should serve as an inspiration to make your book better than its competition’s. Here are some tips for narrowing your focus: 

Choosing a website to promote your book 

The best way to promote your new book is to get it out there! But which website to use? Here are some tips to help you pick the right platform for book promotion. Choose one or two platforms to focus on, preferably ones where you are active and have a lot of visibility. If you are promoting a book for the first time, begin with the most popular platform. Choose a website that has a lot of traffic and an engaged audience, so that people will see your book and follow your links.