How to Market an Online Event 

Marketing your online event begins long before the event begins, with a dedicated landing page and early promotions in paid media. Some tips on how to market an online event include: Creating a schedule, leveraging referral marketing to increase your attendance, and promoting early via paid media. It’s important to keep these tips in mind when promoting your online event. To get started, you should create a dedicated landing page for your event and start creating your schedule as soon as possible. 

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Create a dedicated landing page to promote an online event 

To draw people to your event, you must create a dedicated landing page that provides useful information and encourages registration. The event landing page is an extension of your advertising campaign. It should present enough information to convince visitors to attend, and if possible, include hyper-relevant sponsor logos. This way, your prospective attendees will be convinced to register. The landing page should be simple and easy to navigate. Listed below are some tips for creating a dedicated landing page to promote an online event. 

Leverage referral marketing to increase attendee numbers 

If you’re planning an online event, leverage referral marketing to increase your attendee numbers. This method is relatively low-cost and easy to track. Referral marketing can also be combined with other methods of promotion to increase your event’s reach and attendance. Focus on your target audience and you’ll have a smooth ride. Here are a few tips to get started. 

Promote early via paid media 

When marketing an online event, timing is everything. Too early and you’ll lose the attention of your audience, while too late means your event will not generate enough reach. A landing page for your event should go live at least two to three weeks before the event. By setting up the page well in advance, you’ll start to see a steady flow of registrations. And don’t forget to use social media, including Facebook, Twitter, and LinkedIn. 

Create an event schedule 

To promote your online event, you must plan. You must book a venue, contact vendors, and post a schedule of events. You also must plan for entertainment, breakout sessions, and meals, among other important details. Creating a marketing calendar can help you keep track of all these details. You can begin marketing several months before the event to get an idea of how much time you have left. When it comes to the actual event, you should start marketing months ahead of time and ramp up your efforts as the date draws closer. 

Create a unique promotion code for each partner and speaker 

It is possible to promote an online event by offering a special discount code to each partner or speaker. For example, a keynote speaker may tweet a code for a $50 discount to registrants. Once Bob tweets the code, registrations start pouring in. After you get your registration report, you see that Bob has used the code 10 times. Congratulations, Bob, you’ve won $500!