Ways to Market a Service Business Online
If you are looking for ways to market a service business online, here are some of the most important things you need to know. You can’t compete on price alone. Instead, focus on enhancing the value of your product or service. Don’t be tempted to reduce your prices mindlessly. Doing so will make you look like a ‘black sheep’ amongst competitors. In the end, it will all be worth it in the long run.
Positive reviews
It is a proven fact that the majority of consumers will do business with a company that has a three-star or higher rating, but a mere 14% will choose a business that has one or two-star ratings. Consequently, if you want to increase your revenues, you should make sure that you have a positive reputation online. One way to do this is to ask customers for reviews.
SEO
The title of your website is crucial to your SEO strategy. If your title doesn’t have important keywords and phrases, your website will be useless. The title should be 65-70 characters long and contain your most important phrases. The description tag is optional but can affect CTR. Place the most important keyword in the lead. Other less important keywords can be placed in the H2 headers or the meta description. It’s a must to have a unique and compelling title and description tag on each page.
Paid advertising
Whether you’re trying to attract new customers or increase visibility, paid advertising can boost your online presence. By targeting your ads based on interests, gender, location, and behaviors, you can reach people who are most likely to respond to your products. In addition, paid advertising can improve SEO efforts and drive more traffic to your website. Paid advertising is a quick solution to a complex marketing problem, and it’s important to understand how it works before you start spending money on it.
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