How to Market a Product Online For Free 

As an online seller, you probably do not have a marketing budget, but that doesn’t mean you can’t do some free marketing to promote your product or do b2b online marketing. For example, you can use social networks like Twitter and Facebook to create a following without spending a dime. In fact, every worthwhile business should have a presence in these sites. By creating an account, you can share articles, videos, and pictures and create an audience that way. 

Social media is a great way to market a product online for free 

While you can build awareness of your brand and product for free on social media platforms, you can also use paid advertising to promote your brand. You can also hire a social media management service to keep up with your accounts and make sure they are updated and on schedule. However, this option can run you hundreds to thousands of dollars per month, not including the cost of actual advertising. The advantages of social media marketing are clear. 

First of all, social media allows you to connect with your customers on a personal level. With over 140 million adults globally, there are plenty of people who use social media platforms for personal purposes. In turn, this allows you to build a connection with your audience and market your product or service in a way they want to see. Creating a connection with your audience will help you build trust with your customers, which will result in a higher level of customer satisfaction. 

Sharing a behind-the-scenes video 

The purpose of sharing a behind-the-scenes video for marketing a product online depends on the business. Consumers are often disconnected from the process of creating a product and only see the final product. Rather than scripting daily conversations or processes, companies should document the process and identify patterns and trends over time. Here are a few reasons to share a behind-the-scenes video: 

Share a behind-the-scenes video of your workspace with a friend or audience. Make the video relatable and show what you do and how you work. Also, address the camera directly. Doing so makes the viewer feel like they are having a conversation with the person in the video. Let your viewers know where to find you and how to get in touch with you. Include a call to action in your video. 

Providing a free product sample 

Providing a free product sample is a great way to get your name out there. But you must target the right people. This strategy costs you money but could bring you huge ROI if it’s done correctly. Here are some tips on how to effectively give away a free sample to attract the right customers. As you can see, the ROI can be huge, but timing is key. 

Offer the samples near checkout. Customers tend to make impulse purchases when purchasing something that’s in their hands. This is why offering a free sample is a great way to build trust. Customers will then be more likely to buy the full-priced version. It also makes it easier for you to highlight the benefits of your product. The best free product samples are those that will encourage repeat purchases.