How to Manage Local Search Engine Optimization For Clients? 

Local search engine optimization has become a must for small and medium sized businesses looking to boost their local visibility and online map presence. Managing your digital footprint and optimizing your content is key to improving your search rankings, but the best way to do that is to ensure that your digital content is properly optimized for local search. 

(Searching in Google “digital marketing consultants“? Contact us today!)

In order to achieve the best results from your efforts, it’s important to focus on the most relevant local keywords. Search engines look at your sit’s content to determine which pages are most useful, which ones are a good match for the query, and which might have more search volume than your competitors. While your own website is likely the most authoritative page, it’s also important to have other authoritative domains linking back to it. This is known as internal linking. Internal linking not only helps to keep your website from becoming orphaned, but it can also improve your search engine ranking. 

Another useful thing to do is to set up a local landing page. The best local landing pages contain information about your business and services. Providing accurate information, such as your address, phone number, and a description of your business, will help you get found in local searches. 

It’s also important to create a Google My Business profile. You should make sure your profile is accurate and contains a consistent NAP (name, address, and phone number) across all of your locations. If you have several locations, you should also list the service offerings at each location. 

One of the most important aspects of local search is the use of review signals. Reviews on multiple platforms can build your authority, and can even increase your brand awareness. Some of the most popular review sites include Yelp, Google Places, and TripAdvisor. However, there are many more options. 

Using the right keywords, and getting a high number of reviews on your site, are the two most basic ways to make your business more visible to local shoppers. In addition to using the right keywords, though, it’s also essential to build your brand’s reputation. Here are some tips to help you with this. 

Aside from claiming your business listings on Google, Facebook, and Yelp, you should also pay attention to the number of reviews you’re receiving. You want to make sure your listings are accurate, so be sure to collect as many reviews as possible. 

Another great option is to partner with other local websites. These partnerships can be a fantastic way to gain valuable backlinks. For example, a college student’s site links back to local businesses. Similarly, a trade association or chamber of commerce can help your business establish a local reputation. 

As with any digital marketing effort, you need to be careful when hiring a local SEO company. You’ll want to be sure that you choose an agency that offers quality service, and that you get a good understanding of the basics of SEO.