How to Learn Marketing Skills Online
If you’re wondering how to learn marketing skills online, there are many ways to get started. There are courses, certifications, and even books to learn the basics. But what do you do if you don’t have the money to invest in a course? Read on for some ideas. Listed below are some of the best places to find training and certification programs. You might even be surprised to find some free resources that will make learning marketing skills online easier.
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Courses
Regardless of whether you’re an aspiring entrepreneur or a seasoned marketer, you can learn marketing skills online. You can also get a head start on your career by attending free marketing courses offered by HubSpot, a leading digital marketing company. These courses cover everything from SEO to blogging to Facebook ads. HubSpot offers a wealth of resources for all types of marketers, including beginner courses and advanced techniques.
Certifications
Digital marketing, social media, search engine optimization, and e-commerce are all vital skills that modern marketers should master. The Digital Marketing Certificate, designed by world-renowned professors at the Wharton School, teaches key marketing skills, including social media strategy and data-driven customer-centric approaches. Learners can master new types of data and analysis while practicing digital marketing skills in real-world scenarios. And as a bonus, students can take a certificate course that focuses on the intersection of all these skills.
Free resources
There are many free resources available for learning digital marketing. Creative Boom has put together a list of the most essential marketing resources. Many are free, though some require you to give your email address, but it’s a small price to pay for the valuable information they provide. The list is constantly changing, and you can find new resources every day. To learn the basics of digital marketing, we recommend the free marketing lessons from Kissmetrics and HubSpot.
Books
A book that teaches you how to build relationships with online prospects is Permission Marketing. It focuses on a new way of marketing that enables you to build trusting relationships with prospects. This book is written by the founder of Squidoo, Yoyodyne, and avowed into the Digital Marketing Hall of Fame in 2013. It has received more than 500,000 readers and has been translated into 35 languages.
Employers
There are several marketing skills that employers are looking for in their candidates. Email marketing skills are incredibly valuable. Companies want people who know how to build email lists and use them to promote new products and attract new sales. Email marketing is very complex, so learning how to do it is crucial. One of the most overlooked skills is mobile marketing. While it has a lot in common with desktop marketing, there are enough differences between the two to make it a valuable skill in and of itself.
Cost
Taking a digital marketing course will give you the skills you need to succeed in the digital marketing world. But a course doesn’t have to cost you hundreds of dollars. SkillShare, a low-cost online learning platform, offers structured courses for a low monthly fee. Unlike a college or university, you can pay a low fee each month instead of paying an enrolment fee. You can also learn how to use Google Analytics and AdWords, as well as how to do campaign tracking and digital measurement.