How to Increase Sales With Online Marketing
When considering how to increase sales with online marketing, there are some key areas that you should focus on. These areas include Personalization, Email marketing, Customer loyalty programs, and optimizing the checkout process. Read on for some helpful tips. In the end, your sales figures will be the fruit of your labors! Until then, you can make use of the following online marketing techniques to increase sales. Listed below are some of the best ways to increase sales.
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Personalization
While personalization can be a difficult task for e-commerce websites, it has been proven to boost sales and conversions by 20% or more. For example, if a site offers product recommendations to a customer, that person is more likely to buy the product. And 78% of consumers buy products that are personalized for them. So how can personalization work for you? Follow these tips to see how personalization can increase your sales.
Email marketing
To get better response rates, segment your email list. Consider the initial point of entry of each user. Is it a single purchase or a series of purchases? Is it a purchase triggered by a certain demographic? Use an email marketing platform such as Campaign Monitor to segment your list and tailor your emails to these segments. Segmenting by location, age, gender, email domain provider, and recent engagement is an effective way to increase open rates and generate sales leads.
Customer loyalty programs
Customer loyalty programs increase sales by keeping the brand in the customer’s mind. Sephora’s Beauty Insider program has over 25 million members and offers tiered rewards for buying certain items. Amazon Prime, on the other hand, requires an annual fee of $100 but emphasizes exceptional customer service. Members earn points that they can use for discounts, store credit, and even free giveaway entries. The company’s loyalty program has won over one million awards!
Optimizing checkout process
The checkout process can be one of the most frustrating parts of the eCommerce experience. Long-form fields, complicated processes, and confusing instructions can deter shoppers. According to statistics, nearly 18 percent of customers abandon their shopping carts because of these issues. By implementing auto-fill forms, you can save the time and energy of your customers by retrieving information directly from their browser or password manager. Also, address lookup services and zip code predictor tools can automatically fill out the forms with customer information.
Using data to drive your actions
Data has become the new oil. The adage “data is king” is truer than ever. Using data to drive actions will lead to better decisions about your products and services, and it will also improve your overall marketing mix.