How to Improve Sales Conversion Rate on Your Ecommerce Website 

To understand how to improve your sales conversion rate, it’s essential to understand what constitutes a good rate. You can start by researching the average conversion rate in your industry. With a quick Google search, you’ll be able to find out what a good conversion rate looks like. It’s better to aim for the upper 25 percent of your industry’s average than to settle for par for the course. Here are a few tips to increase your eCommerce website’s conversion rate: 


Almost half of ecommerce site visitors abandon their carts before checkout, and this is no surprise, given the rise of mobile commerce. According to Google, 53 percent of mobile visits will end in abandonment. However, the good news is that a website’s mobile-friendliness can be improved for free by following a few simple steps. To start, check the speed of a page by entering its URL. If it takes longer than three seconds, visitors will likely abandon the site. 

As you improve mobile-friendliness, you can optimize your website for mobile use. You should avoid including every page of your site on a mobile version. Not only will this create an cluttered user experience, but it will also prevent visitors from digging deeper. To test if your site is mobile-friendly, try using Google’s Mobile-Friendly Test. Simply enter your site’s URL, and Google will provide a report that will tell you if the site is mobile-friendly or not. 


Personalization is a great way to improve sales conversion rates on your ecommerce website. A personalization tool like Automat, which is powered by artificial intelligence, learns about your website visitors and then recommends products that are likely to appeal to them. This process is known as hyper-personalization and most customers convert at this point. But how do you make it work for your website? How do you determine which features your website visitors prefer? 

For example, if you offer free shipping, 57% of online shoppers are more likely to make a purchase. If you don’t offer free shipping, offer personalized offers instead. Likewise, if you offer discounts, personalization is another way to drive sales. It also helps you avoid misunderstandings about your website’s shipping policies, which is often a deterrent for ecommerce shoppers. 

Trust signals 

To increase sales conversion rate, ecommerce websites can implement a trust signal strategy. A trust signal is a feature or quality of a website that encourages visitors to convert into buyers. A user must trust a website before buying from it. There are different types of trust signals, each of which has specific importance. You can implement one or more of them. For example, a trust signal on an ecommerce website could include a payment processor’s logo or a detailed case study. 

Another useful strategy is to show testimonials from satisfied customers. Creating customer testimonials and displaying customer testimonials can increase trust levels among your visitors. People love to buy from people they know and trust, so showing them that your products or services are a popular choice can help you boost sales conversion rate. But, if you can’t provide customer testimonials, use other signals to boost your trust-based marketing efforts. 

Social media 

Social media is a powerful marketing tool, and there are numerous ways to improve your ecommerce website’s sales conversion rate. Using social media to drive traffic to your ecommerce website is not as simple as posting photos of your products. In fact, there are proven methods that will help you boost sales conversion rates. Here are some examples: 

A social media campaign aimed at inspiring people to share the products on their own pages. A hashtag campaign centered around this idea encouraged people to create and share content with Red Bull. By using social media, brands can engage their target audience and increase sales conversion rates. Brands can offer discounts and special deals on a regular basis to delight existing followers, while attracting new ones. These discounts may be dollar-based or in the form of store credit or percentage off.