How to Find Ecommerce Strategic Partners?
If you’re looking for a strategic partner to help you expand your online business, there are several ways to go about it. These include word of mouth, acquiring a large brand, or integrating with your back-office ERPs or 3PLs/courier systems. While each of these options is highly valuable, there are also a few other methods that are also important to consider. Below we’ve outlined a few of the best ways to find an eCommerce partner.
Word of mouth
A great way to harness word of mouth is by creating unique, original products. In addition to attracting repeat customers, these consumers will also be an important influence on other buyers, helping you to maximize your marketing returns. You can also use social currency to your advantage by offering secret presales and other special deals to attract even more loyal customers. If you do this correctly, you can even find eCommerce strategic partners who have a similar focus.
Getting a large brand as a partner
Before you approach a large brand about a partnership, you need to have a vision for the relationship. Outline the benefits the partnership could provide to both parties. But avoid using the idea as a sales pitch, and instead focus on building a relationship with the key decision makers. While your potential partner may not immediately be sold on the partnership, they will help you tailor the partnership plan to their needs.
Integrating with back-office ERPs
Whether you’re a large retailer or a startup, integrating with your back-office ERP is crucial for your eCommerce success. ERPs typically integrate with your eCommerce website. This means that your products and catalog will always be up to date, even if you upgrade your eCommerce platform. And because of this seamless integration, your catalog management is simplified and more efficient.
Integrating with 3PLs / courier systems
In addition to helping businesses improve their shipping and logistics operations, third-party logistics companies (3PLs) also help eCommerce companies reach new customers. These companies have the infrastructure and technology to handle multiple types of orders, from small packages to large volume orders. With a partner network that spans the globe, they can deliver products in a timely fashion and at an affordable price.