How to Enable Ecommerce Tracking in Google Analytics?

To enable eCommerce tracking in Google Analytics, you first need to set up your admin panel and then modify the GA tracking code on your website. To do this, refer to the developer guides section. Here you will find more detailed information on how to set up GA eCommerce tracking. 

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Enhanced ecommerce tracking 

Enhanced Google Analytics ecommerce tracking allows you to track revenue, transactions, and visitor behavior. Enabling this feature is easy and doesn’t require any coding. Simply connect your Google Analytics account and click the toggle. After 24 hours, you will be able to see ecommerce reports. The data in the reports can help you improve your conversion rate optimization (CRO) and revenue. 

Enhanced Ecommerce Tracking can provide invaluable information about your online sales. This tracking tool is already used by many of your competitors, and you can benefit from its features. It’s also an ideal way to create new ecommerce strategies and improve conversion rates. But, it’s important to understand the different types of ecommerce tracking before you get started. 

Standard ecommerce tracking 

Google Analytics includes ecommerce tracking and information in many reports. To set up your tracking, navigate to the Conversions section of the main menu and select Ecommerce. This allows you to segment ecommerce data by product or by day. For example, you can see the amount of revenue generated from a particular day. 

Standard ecommerce tracking provides basic metrics such as revenue, conversion rate, average order value, and time to purchase. It also provides tax information and revenue. This data is sufficient to help you make informed business decisions. Standard ecommerce tracking is used by over 50 million small businesses. 

Using Hotjar for ecommerce tracking 

To track your ecommerce website’s visitors, you can use Hotjar. The software uses tracking code on both the client and server side to gather data from your website. You can either manually install the tracking code or use the Google tag manager to automatically insert it for you. 

Hotjar has a free basic plan. However, if you have a lot of traffic and you want to remove the Hotjar branding, you can opt for a paid plan for $89 a month. This plan also lets you see feedback tools for a percentage of your visitors. When your website has over 20,000 pageviews a day, Hotjar starts sampling the data. Hotjar caters to all types of business websites and is a great tool for increasing conversion rates. 

Adding a server-side script to code 

Adding a server-side script to your code to enable ecommerce tracking in Google Analytics can help you track customers’ progress through the checkout funnel. For example, you can track how many times a visitor clicks on a product link before they purchase it. This way, you can create an image of the funnel, which will help you to understand how customers buy and leave your site. 

In order to implement enhanced ecommerce tracking, you’ll need to install the eCommerce Tracking for web plugin and a server-side script that populates the tracking code fields with actual data. The code snippet that you need to add should include the property ID that you are trying to track. 

Troubleshooting issues with ecommerce tracking 

If you’re experiencing trouble with ecommerce tracking in Google Analytics, you may need to check your ecommerce tracking code. Sometimes this data will contain extra characters or garbled data. For example, monetary data might have a dollar sign or comma when it should not be. This problem is often caused by third-party shopping carts. However, it can also be caused by a problem with cross-domain tracking. Thankfully, Google Analytics has a free tool that will help you troubleshoot this issue. 

When you have ecommerce tracking enabled, the “_trackTrans” command sends data to GA every time a transaction occurs. To avoid having to call the same code every time a user completes an action, make sure you call this command only once per transaction. Also, make sure you use proper naming conventions for your ecommerce objects. Each object should include information related to a particular funnel step or purchase.