How to Do Your Own Search Engine Optimization (SEO)?

Whether you’re looking to get more traffic for your site or improve your search visibility, learning how to do your own search engine optimization can help. With the right tools, you can learn what works and what doesn’t, so that you can focus your efforts on the most important parts of SEO for your business. 

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Step 1: Start with keywords

Search engines, such as Google and Bing, are the primary way people find information online. They rank pages based on many different factors, including content quality and link building. By improving your ranking in these areas, you can significantly increase the number of people who find your website through a search engine. 

A good place to start when learning how to do your own search engine optimization is by researching keywords that relate to your business and your target audience. This will give you a good idea of what phrases they use when searching for your product or service, as well as how competitive the market is for those phrases. 

Once you have a good idea of which keywords you should use, the next step is to optimize each page for those keywords. This means including those keywords in your page title, URL, and meta description. The meta description is also displayed in organic search results, so you should include your primary keyword in the one you choose. 

Make sure the title tag and meta description are relevant to your page so that people who see them are able to understand what you’re talking about. This will improve your clickthrough rate and, in turn, improve your SEO performance. 

Step 2: Optimize your content for those keywords

Once you’ve chosen your primary and secondary keywords, the next step is to write out a piece of content that is relevant to each. This can be as simple or complex as you like, but remember to target each phrase throughout the piece of content. 

Using a keyword research tool, such as Google Ads Keyword Planner, can help you figure out which words and phrases people are using to find your products or services. It will even show you the competition and MSV for those keywords so that you can decide which ones are worth pursuing. 

If you’re creating content for your website, you can create a spreadsheet that lists all of the keywords you plan to use and the pages where you’ll include those keywords. This will help you avoid cannibalizing your SEO content and keep track of your performance over time. 

On-page SEO:

The most common way to do your own search engine optimization is by making small changes to the individual pages of your website. These changes can have a significant impact on your site’s overall SEO, and they can be done without any technical knowledge. 

On-page SEO includes everything from the metadata to the body copy, and the links from one page to another. All of these factors can affect your search rankings, so it’s important to be mindful of them.