How to Do SEO Yourself?

When it comes to SEO, the learning curve is not as steep as you might think. As long as you feel comfortable with the techniques and don’t overdo it, you should be fine. Start with simple things that you know you can do well, and build from there. For instance, when you first start, don’t try to do all of the advanced techniques. Instead, create a persona and build your website from there. 

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On-page optimization 

There are many ways to optimize the on-page content of your website, but one of the most effective is to write unique content. For instance, you can write an article answering people’s questions about a particular subject and make sure to include keywords related to your field. This can help your content rank higher for relevant search queries. While this type of SEO is essential, it should be done in conjunction with off-site SEO and backlinks to ensure the greatest effectiveness. 

Using keyword tools can help you track the performance of your content and determine which keywords are working for you. By incorporating relevant keywords into your content, you can improve its search engine rankings and drive more traffic. 

Meta tags 

If you want to optimize your website for search engines, the first step is to add a focus keyword to your website. This keyword should appear in the title tag and meta description. It should also be included in the URL, since search engines need a unique link to differentiate unmodified content from modified content. 

There are two components to SEO: on-page and off-page. The former involves elements on your site that you can control, such as text content, multimedia content, and metatags. The title tag should include your primary keyword and should be 50-70 characters long. The second component is the meta description, which shows up below the title on the search results. These two components together can make a big difference in how your website appears in search results. 


Optimizing images for SEO purposes is an important part of building a successful website. It will help make your visual content more readable and easy to understand for search engines. There are a few different ways you can do this: use keyword-rich alt text descriptions, include a descriptive title and description, and include metadata. 

When using an image, always link back to its source page. This will help people find the original image and also build backlinks. You can also watermark the image to give it extra exposure. 

XML sitemap 

Creating an XML sitemap for your website can benefit your online marketing strategy in several ways. Firstly, it will allow search engines to crawl your pages more intelligently. This will help them find important information such as video, images, and other inaccessible data. Then, the sitemap will help you track your SEO efforts. 

Secondly, creating an XML sitemap will help Google index your pages. It will also make it easier for search engines to find new content on your site. This is especially important if you have recently created a site or recently added pages. 

Keyword research 

Keyword research is the first step in the optimization process. It is important to understand what your target audience is looking for and then create content to cater to those needs. There are various tools you can use to do this research. Keywords should be chosen with care, as they can affect the performance of your website. 

The first step in SEO research is to identify keywords and keyphrases that are likely to generate traffic to your site. Your goal is to rank high in search engines. Keywords with high search volume and low competition are ideal. Avoid targeting keywords that have a lot of competition, as it will be a tough battle to win. For those who work in industries with high competition, it is a good idea to specialize in long-tail keywords.