How to Do SEO Right?
SEO is a process that focuses on making your website more visible to search engines. This can help increase traffic, leads, and sales for your business.
(Looking for “SEO on page checklist“? Contact us Today!)
Getting a high rank on Google can be a challenge, and requires a lot of effort. However, if you do SEO correctly and continue to make changes and improvements, you’ll be able to see your rankings increase over time.
The first step in doing SEO is to research the keywords that you want to target. This will help you determine what your audience is looking for, and how you can best create content that meets their needs.
Once you’ve gathered your list of keywords, it’s time to put them into action on your website. Using your keywords in the page title, meta description, and URL will help you rank higher for those terms in search results.
You’ll need to keep track of your keywords and their usage. This will allow you to tweak your content and site layout to optimize it for each term.
Keyword research will also show you the words that your customers are searching for when they look for products and services similar to yours. This will help you develop a content strategy that’s targeted toward the right people and helps your website reach its full potential.
Optimize for medium-tail keywords (key terms consisting of two to three words)
The more targeted you are with your SEO, the more likely it is that you’ll get a high ranking. You can use tools like Google AdWords or Bing to find the best terms for your company.
Add a title and meta description for each page on your site – These will appear in search results and browser tabs. They should be short and readable, and describe the content of each page. You can add them to the homepage, individual blog posts, and product pages.
Make sure you’re writing unique titles and descriptions for each page on your site – This will help you rank higher for each term in search results. It will also increase your click-through rate, which is how many people who see your listing on a search engine actually go ahead and click on it.
Include images on your website – The more relevant and visually appealing your content is, the more likely people are to share it with others or link to it. It’s a good idea to have a few different types of imagery on your site, including text-based images, infographics, and videos.
Optimize your images with ALT tags and captions – This will help you rank better for keywords that include images. It will also increase your click-through rates and improve user experience on your website.
Create a hub and spokes system for your business or brand – This will allow you to write on a variety of topics and still keep your content relevant. This strategy can help you stand out in search and build an extensive network of links to your website.