How to Do SEO Keyword Research? 

Doing keyword research is an essential part of your SEO strategy, whether you’re creating content for your website or targeting phrases for link building. Without it, you won’t know what keywords to target or how to optimize your site for them. It’s also a necessary part of any digital marketing campaign, as over 68 percent of all online activity begins with search queries. 

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Step 1: Discover Topics

One of the most important steps in doing SEO keyword research is to create a list of topics that your audience is interested in. This can be done in a number of ways, including asking your team to think about the topics they care about most or using a tool like Google Trends. 

Once you have your list, it’s time to start generating ideas for keywords. There are a few different approaches to this, but in general, you want to come up with keywords that have a high search volume and low competition. 

Crowdsourcing Your Keywords

Once you’ve figured out what topics are popular among your audience, you can use websites like Reddit to see what people are talking about related to those topics. This can help you identify new keywords that you might not have considered before. 

Wikipedia is another great source of keyword ideas. This is because it’s the world’s largest collection of information, and people are constantly looking for answers to questions they have about a specific topic. 

Taking these ideas and creating content around them is an excellent way to drive traffic to your website. Just make sure that you’re delivering valuable, interesting content to your visitors. 

Next, you need to determine what searchers are searching for when they type those keywords into Google or Bing. This is called “user intent.” Depending on the topic you’re writing about, this could mean that your content needs to be informative, educational, or even entertaining. 

You can use tools like Google Trends, Moz’s Keyword Explorer, or Semrush’s keyword magic tool to get this data. These tools will provide you with information about how often the term is searched and how difficult it is to rank for. 

This will give you an idea of how competitive the word is, and how much you’ll have to spend on your search engine optimization to rank for it. You can also see which pages are already ranking for the keywords you’re thinking of. 

Once you’ve decided on the best keywords, you need to determine what kind of page you’ll need to create to get found for them. This can be a single page that’s optimized for a broad range of keywords, or a series of pages that are optimized for specific phrases. 

Choosing the right keywords is an ongoing process, so keep doing it and keep testing new ways to find them. You’ll eventually find a keyword that works for your business and helps you reach your goals. Once you do, you’ll be able to generate more and more traffic and build your brand. \