How to Do an SEO Audit? 

SEO audits are an important part of improving your website’s ranking on the search engine results page (SERP). SEO experts analyze the site’s structure and content to see where changes need to be made. In addition, they examine the top-level domain, or TLD, of your website. TLDs can relate to your industry or country of origin. They also look at txt files and XML sitemap files to make sure Google can read and understand the web pages. 

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On-page SEO 

If you want to rank high on Google, you should perform an on-page SEO audit. A good SEO audit can pinpoint areas of your site that need improvement, including HTML and title tags. These are important to search engines, as they help determine rankings. There are many tools available to help you do this. 

On-page SEO is a key component of website optimization and should be regularly monitored. It can help you detect mistakes that may cause your site to get penalties or poor rankings. On-page SEO is one of the three pillars of SEO, so you cannot ignore it if you want to rank well on Google. 

Off-page SEO 

Off-page SEO is a crucial part of any SEO strategy and should be done in conjunction with the overall SEO strategy for the website. It focuses on a website’s backlink profile and must be done comprehensively. The goal of link building is to acquire quality links from reputed websites in a niche that is relevant to the site. This may not be as easy as it sounds, but getting links from high-authority sites will build your website’s credibility in the eyes of search engines. 

The first step of an off-page SEO audit is to evaluate your website’s backlink profile. This can be done by using tools such as MozBar to determine the domain authority of websites. More advanced tools can provide additional details. While many marketers focus on backlinks as the main component of off-page SEO, the content remains king. Ensure that your content is unique and worth sharing. 


If you are trying to rank high on Google, you need to make sure that your website is mobile-friendly. Google’s mobile-first indexing policy gives mobile-friendly websites an advantage over their desktop counterparts in search results. This is an excellent opportunity to update your website to make it more mobile-friendly. 

You can do an SEO audit for your website using extract, which will provide you with a mobile-friendly version of your website. You can also use Google’s Mobile-Friendly Test tool to find out how mobile-friendly your website is. By using this tool, you can determine which URLs are not mobile-friendly and how many impressions you’re getting per month. 

Technical SEO 

A technical SEO audit can be one of the most important parts of improving your site for search engines like Google. It can be done regularly and will make Google better understand your website. You should carry out a mini-audit at least once a month and a more detailed audit once every quarter. Regular auditing will allow you to see how your website is performing and to make changes to improve it if necessary. 

First, you can check the indexation status of your website by running a Google search. You can see if any pages are not properly indexed or whether they are not being crawled at all. In addition, you can look at the crawl budget for your site to make sure that it is getting indexed regularly. Another important area to check is image optimization. This can improve loading speeds, improve your site’s accessibility, and increase your traffic from Google Images.