How to Do On-Page SEO?
On-page SEO is the process of optimizing individual pages on your website for search engines. This includes improving the content and using specific HTML elements to tell search engines what your page is about. It can also include the use of internal links, and it is a key part of Google’s algorithm for determining how high to rank your site in search results.
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Title Tags and Meta Descriptions
The title tag is one of the most important aspects of on-page SEO because it’s displayed in search engine results pages (SERPs) along with the content of your page. It’s a chance for you to make your page stand out from the competition and convince people to click on it.
It should include your target keywords, be relevant to the page content, and be written in a way that entices readers to read it. In addition, it should also be unique on each page.
Header tags, also known as body tags, are pieces of HTML code that help organize your content for readers and tell search engines what the most important part of your page is. It’s important to include your target keywords in the headings and make sure that they are relevant to your content and are used consistently throughout.
Adding Image Alt-Text
It’s a good idea to add image alt-text to your images, especially for those that are not showing up in search results. This helps the search engine understand what your images are about and can increase your overall SEO.
Avoid Oversized Images
Oversized images can slow down your page, which can affect your search rankings. You can check the speed of your pages with tools like PageSpeed Insights, and you should remove any oversized images that don’t belong on the page.
Interlinking throughout your content is another important aspect of on-page SEO, as it helps visitors navigate your site and provides you with opportunities to add keywords. Including 1-3 relevant internal links per page is a good rule of thumb.
This is the clickable text in a hyperlink, which usually indicates the link’s relevance to the page it’s linking to. Adding relevant anchor text to internal links helps search engines understand what your pages are about, and can increase your overall ranking.