How to Do On-Page SEO Audits?
An on-page SEO audit is a critical component of any SEO strategy. It empowers you with real and actionable insights into how to optimize each page on your website, resulting in increased traffic to your site and improved brand awareness.
(Looking For “SEM and customer retention“? Contact us today?)
Step 1: Get a list of pages on your site
The first step in an SEO website audit is to create a list of all your site’s pages and categories. This will help you identify which pages need the most attention and what areas you should prioritize based on your business goals and audience demographics.
Check Title Tags and Descriptions
Title tags are essential for letting search engines know what each page is about. They should be unique, concise and within a specified pixel size. They should also be relevant to the content on the page and answer the questions that your users are asking as quickly as possible. Getting this right is critical, as it will ensure that your website ranks high in search engine results pages.
Another important aspect of on-page SEO is the quality of your content. Thin and poor-quality content will not be ranked well by Google, which can cause your rankings to drop. This is especially true if you’re experiencing a Google algorithm update, such as Panda.
Next, review your site’s IA (Infrastructure Architecture) to make sure it meets the needs of your audience and business goals. This will include evaluating the navigation structure, how the menus and buttons work, whether your ads and banners are effective or in the way of your customer’s journeys, and any user-friendly features that you could add to improve the experience.
This will give you an idea of how well your site is aligned with your objectives, ensuring that you’re not missing any potential opportunities to drive conversions and improve your ROI.
Step 2: Get a list of keywords
A thorough and detailed analysis of your website’s keywords will help you find out which terms are performing well and which ones aren’t. By comparing your keywords with those of your competitors, you can determine where to focus your SEO efforts for the most return on investment.
Step 3: Get a list of backlinks
One of the most important aspects of an SEO website audit is assessing the quality of your backlinks. These are links that point to your website from other websites, including those with a higher domain authority than you have. If you’re seeing a lot of low-quality backlinks to your site, it may be time to take some steps to remove them.
If you’re unsure how to do this, consider hiring an SEO professional to perform the audit for you. This will save you time, and money and allow you to focus on other elements of your SEO strategy.