How to Do Local SEO For a Company With More Than One Location?
Whether you’re a local chain or a large national brand with many locations, having multiple locations presents an opportunity for your company to reach a wider audience. However, it also requires a little more work to do local SEO effectively for these businesses.
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The first thing that you need to do is create separate pages for each location on your website. This will allow you to optimize each page for local search and increase your visibility on Google Maps. In addition, each location page should have its own unique URL, which will help Google understand that the page is relevant to this particular location.
Another important aspect of local SEO for your business is creating content that resonates with your target market. It can include things like service descriptions, pictures of your workplace, testimonials from clients, and a map that helps potential customers find your business.
You can use these strategies to attract attention from nearby customers, which will ultimately result in increased sales and revenue for your company. This will be a great way to get the most out of your marketing budget and reach as many potential customers as possible.
In order to make sure that your multi-location website is optimized for local SEO, you should do a little research on your target audiences and how they use search engines. You should also try to optimize your content with local keywords that are related to your industry and the specific area where your business is located.
Your content should be written in a way that’s natural and engaging for your target audience, and it should also include a call to action. This is especially important for your location pages, because the more calls-to-action you have on these pages, the better it will be for your local search engine ranking.
It’s also important to link to your location pages from other parts of your site, such as a resource page that provides a helpful piece of information for your customers. This will not only give your location page a boost in rankings, but it can also send some of the “link juice” from your high-performing pages to your local ones.
Finally, it’s important to ensure that your location pages are backed up with high-quality backlinks. This can be done by reaching out to other websites that are in the same industry as your business, and by earning links from local media outlets, including online newspapers.
A recent study found that leveraging hyperlocal content on location pages can improve your ranking by 107%! In other words, if you’re a coffee shop with locations in ten different cities, delivering localized content on your landing pages can have a huge impact on your search engine rankings.
The main thing that you need to remember when it comes to local SEO for your multi-location business is to be consistent in your approach. It’s best to follow the same principles across all your locations, but you should also be willing to experiment a bit. This will allow you to see what works and what doesn’t, which will ultimately help you to make the right decisions as you work to build your local SEO strategy for each of your locations.