How to Create a Marketing Video That Will Be Shared by Your Audience?

If you want to create a marketing video that will be shared by your audience, it is crucial to stick to your brand’s voice and give your audience what they want. If your blog posts offer helpful tips for your audience, you could convert these posts into video content that educates viewers. The key is to avoid the mistakes that many innovative companies make by ignoring tried-and-tested content formats. 

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Storyboard 

To create a marketing video, you need to have a clear vision of what you want to accomplish. A storyboard is a good tool to use to plan the content of your video. It includes important elements such as a problem, solution, CTA, and the overall message of the organization. In this way, you can create a story that effectively communicates the message and will be effective in reaching your target audience. 

The storyboard can include text, voice-overs, notes, and other elements. It can be created with the help of storyboard software or by hand. Once you have your storyboard, try out various approaches to get the best results. 

Budget 

Before creating a marketing video, it is important to set clear objectives and a budget. Your objectives should include tracking your metrics and the demographics of your target audience. Also, you should assess how your competitors are promoting their products and services. The video should have a clear message that communicates your message, with the right tone and visuals. You should also set a general budget for the production of your video. Moreover, if you don’t have the time to create a marketing video, you can hire a professional to do it for you. 

The budget for creating a marketing video depends on many factors. You should start by considering the type of business you have. Depending on the type of business, it can cost anywhere from $100 to $2000 for one video. However, there are many cheaper alternatives available. 

Pre-production 

Before starting the production of your marketing video, you should first identify your target audience. Then, you can identify the main goals you want to achieve with the video. These objectives should be specific, measurable, achievable, time-bound, and relevant. Determining your target audience will allow you to develop a message and tone that appeals to them and solves their needs. You can also gather information about your audience through social media platforms. 

The next step in pre-production is to put together a production schedule. This will give your team a blueprint for the video and help you finish it quicker. It will also allow you to gather your crew, including the director, editor, sound team, and graphics team. 

Storytelling 

Storytelling is a key part of your marketing video. While it can be challenging to define a brand story for your company, there are ways to make it more impactful. A good way to create a memorable story is to parallel your customer’s journey. For example, if a customer has trouble accessing your website, they can see how your company helped them overcome the problem. If you can relate to their struggles, they will be more likely to want to buy your product. 

Storytelling works because it lowers the customer’s defenses and demonstrates why they should buy from you. It also leverages the power of metaphors. For example, Tropicana’s famous orange juice campaign described orange juice as the “ray of sunshine in your day.” Storytelling enables you to establish an emotional connection with your prospects. 

Distribution 

One of the most important things to do before creating a marketing video is to determine how it will be distributed. The right method of distribution will maximize the reach of your video while maintaining its messaging. It is important to know what your audience will find useful and to consider both organic and paid distribution options. It is also important to track metrics such as total views, click-through rates, and conversion rates. These will allow you to better measure the success of your video marketing efforts. 

One way to improve your video distribution is to include keywords in the title. These keywords help search engines to include your video in their index. This can help it appear on the first page of SERPs. However, you must keep in mind that distribution takes time.