How to Create a Digital Marketing Strategy?

There are several key elements to a successful digital marketing strategy. The first of these is content. Your content should be shared in multiple locations and optimized for mobile devices. You should also use tools like HubSpot’s Reporting Dashboard to monitor how effective your content is. Finally, you should measure the results of your marketing campaigns and make necessary changes as necessary. 

Content is the foundation of a digital marketing strategy 

Regardless of the type of marketing channel, content is at the core of any successful digital marketing strategy. From articles to header images, content encapsulates everything on your website. A strong content strategy will ensure that your content meets your audience’s needs. In addition to this, it will help you acquire first-party data, engage audiences, and reduce marketing costs. 

When designing your content marketing strategy, keep in mind that your strategy will need to evolve. It will need to adjust as your audience changes over time. For instance, if a new product launches, your content strategy should be flexible enough to adapt to those changes. 

Content should be shared in multiple locations 

When creating a digital marketing strategy, content should be shared in a variety of places. This includes the website, social media, and other media. Your goal should be to provide valuable information to the audience, while also making it easy for the audience to find and share your content. Content can help you gain brand awareness and boost sales. 

Content should be optimized for mobile devices 

If you want to increase your search engine rankings, you need to make sure that your content is mobile-friendly. This will ensure that your content is easy to navigate and will minimize the scrolling process. With nearly everyone now owning a mobile phone, it is essential for content marketers to focus on mobile optimization as a key component of their overall digital marketing strategy. It is estimated that more than 50% of all web traffic is now generated from mobile devices, and if your website is slow and difficult to use, your visitors will likely abandon your website. 

In addition to being mobile-friendly, content needs to be short and to the point. This will prevent your audience from getting distracted and will keep them interested in what you have to say. Since mobile screens are small, you will also need to make sure that your content is easy to scan. Also, you should consider using bulleted lists and smaller chunks of text, to make your content easy to navigate and understand. 

Using HubSpot Reporting Dashboard to determine what works 

One of the most overlooked components of a digital marketing strategy is analysis. By analyzing your campaign’s performance, you’ll know what strategies and content are working, and which ones aren’t. It also means you’re not spending money on a poor campaign. Using a reporting dashboard, like the one offered by HubSpot, can help you find out exactly what is driving your revenue. 

When using HubSpot’s Reporting Dashboard, you can export data and visual reports. In addition, you can customize how often the reports are emailed to stakeholders. You can also change visibility and access settings.