How to Check If Your Search Engine Optimization is Working Or Not?
Search engine optimization (SEO) is a critical marketing activity to help your business gain visibility on the internet. The more visible your website is, the more likely it is to capture new customers and retain existing ones. SEO works by improving your site’s search ranking and visibility on Google, Bing, and other search engines.
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When you perform a search on a search engine, such as Google or Bing, the results you get will have been determined by their algorithms and will include both paid and organic listings. The top-ranking sites are the ones that most people click on, which means they receive the highest volume of traffic.
Achieving high rankings on search engines is the goal of most SEO strategies. But even the best-performing keywords aren’t necessarily driving customers to your site, and that is where conversion rate optimization (CRO) comes in.
CRO is the process of converting visitors to leads or paying customers through your website. While it can be a long and complex process, the good news is that today’s search marketers know that achieving high search traffic isn’t enough – it needs to be converted into customers.
One of the most important ways to check if your SEO is working is to track certain metrics over time. Some of these include organic search traffic, paid search traffic, the number of backlinks your site has, and the number of keywords your site is ranking for.
If you see that your organic search traffic is increasing over a period of time, and you’re getting new backlinks to your site, you can be sure that your SEO campaign is working.
It’s also a great idea to track the number of pages you’re ranking for, as this is another good indicator of your performance. If you notice that the number of your pages is dropping or if they’re not ranking at all, this could be a sign that there are indexing issues, or penalties being applied to your site by the search engines.
Content & On Page:
The quality of the content on your website is an essential part of SEO. The more relevant and informative your content is to a user’s query, the higher it will rank in search.
While it can be tempting to create content with a particular keyword in mind, make sure that you don’t over-optimize it. Too many times, search engines penalize websites that add a keyword too much, which can have a negative impact on user experience and ranking.
You should also make sure that the keywords you choose are relevant to your business and the industry you serve. This can be done through a keyword gap analysis and by comparing the keywords you are currently ranking for to those you would like to rank for in the future.
A good SEO agency should be able to conduct these tests for you, or you can do it yourself. But if you’re not a computer engineer, it’s often better to leave the testing to the professionals.