How to Build and Test Ecommerce Site Before Launch Offline Online
Whether you’re planning to sell online or offline, here are some important points to consider before launching your site. Users should easily find what they’re looking for and navigate to important sections without any hassles. For example, consider the Amazon India website, which ensures a frictionless experience for users. A user should be able to quickly find products, choose a shipping method, select an address, and review returns policies, all before they complete their purchase.
(Looking for a free eCommerce website builder? Contact us today!)
Cross-browser compatibility testing
There are many reasons why you should conduct cross-browser compatibility testing before releasing your eCommerce site offline online. Browsers are constantly evolving and companies release new versions with added features and security patches. They also use different rendering engines to render content, and some follow W3C guidelines while others stray from them. Unless your site is designed for every type of browser, it won’t function properly on all of them.
While browsers behave differently, there are certain standards for cross-browser testing. Having a team of testers test your site across different platforms is the most effective way to ensure that your site is functional on all of your target user’s browsers. But if you are just starting with the website design, you might be tempted to skip this important step altogether, as it would be too expensive and time-consuming to perform it later on.
Functionality tests
Before launching your eCommerce website, conduct usability testing to make sure that it will be easy to use. This will help you to improve your website by tracking user actions, noting points of confusion, minimizing friction, and more. After conducting usability testing, you will be able to improve your website further. But it is not enough to conduct pre-launch testing. You must also do post-launch testing, too.
Payment gateway integration
eCommerce sites use content management systems (CMS) and other platforms to create and manage their business. These platforms offer features like integration with social media, online payment management, gift cards, and other third-party services. They must be able to render perfectly on all browsers, device types, and OS versions. For this reason, testing is vital. Moreover, an eCommerce website must be constantly updated to ensure it works on every platform and device.
Since eCommerce websites are user-facing, human perception is essential for a successful user experience. Automated testing tools cannot comment on the usability of a website, which is why humans need to participate in usability and performance tests. In addition, there should be plenty of links and navigation options, including the products page. This will help users quickly and easily navigate through the website. During testing, it’s important to include a variety of scenarios that will give you a clear picture of how users will interact with your website.