How to Build an Ecommerce Website 

The first step in learning how to build an eCommerce website is choosing the platform and theme. You’ll also need to select a payment gateway and product pages. This article will cover all the essential steps. If you’re using WordPress, the privacy policy page is a must. You can edit the template or create your own. After choosing a theme, make sure the must-haves are all set. 

(Looking for an SEO expert Phoenix? Contact us today!)

Phoenix SEO Geek

Choosing an eCommerce platform 

If you’re considering building an eCommerce website, you should consider a few important factors. In this video, Internet Marketing team member Will explains how to choose the best platform for your online business. The first thing to consider is the features that the platform offers. For instance, if you’re looking for a shopping cart, you need a user-friendly platform. 

Choosing a theme 

When choosing a theme for your eCommerce website, it’s important to choose one that reflects the brand and ethos of your business. Choose a simple, easy-to-navigate theme that retains key features. Avoid bloated and overly-fancy themes, which can be difficult to maintain. Instead, choose a theme that reflects the customer experience. In addition to being mobile-friendly, it should be compatible with e-commerce plugins. 

Choosing a payment gateway 

While there are many factors to consider when selecting a payment gateway, it is vital to choose a secure and scalable payment solution. The payment gateway should support a variety of payment methods, including credit cards, debit cards, and e-checks. It should also notify users of downtime via email, social media accounts, and website. Finally, payment gateways must be flexible enough to adapt to business needs. 

Product pages 

Listed below are some of the top tips for building effective product pages. They include the breadcrumb (a path through your website that shows where you came from to land on your product page), a product title, and a description. Each element should be designed to attract visitors and convert them into paying customers. For example, a product title should name the product. Be specific, but not confusing. 

Organizing your eCommerce website 

Organizing your e-commerce website begins with the types of products and services that your site will sell. As an example, an eCommerce site selling surface preparation equipment will separate items by type. Another attribute that should be grouped by product type is color so that users can easily find what they are looking for. Similar products could be similar clothing, art supplies, or cell phones. Creating a catalog for each category will help users find the right products. 

Choosing a developer 

Before committing to an eCommerce website development company, you must determine how much your project will cost. The cost of an eCommerce website development service will depend on many factors, including the tech stack, developer, hosting provider, and API vendors. These costs will vary but should be within your budget. Keep in mind that your website’s functionality and the audience will depend on the type of platform you choose. If your budget is small, you can find free eCommerce platforms or open source code that will let you build a basic eCommerce shopping cart.