How to Add Keywords For Search Engine Optimization?

Adding keywords for search engine optimization can help you boost the visibility of your website. It also helps to improve your website’s conversion rates, which is crucial for generating business. Moreover, SEO is an ongoing process that requires you to update your keywords as you create new content or add new features to your website. 

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There are a few different ways to find keywords that you can use on your site for SEO purposes, including brainstorming potential keywords, looking at competitor websites, and researching related search terms. Once you’ve created a list of possible keywords, it’s important to keep these in mind as you write content for your site. 

Step 1: Brainstorm Keywords & Topic Buckets

When you’re creating a new piece of content for your website, it’s best to start with a list of keywords that your target audience is likely to search for. Using Semrush’s Keyword Magic Tool, you can quickly build a master list of these keywords based on what you’re planning to write about. 

Next, you can use your list of keywords to create a number of topic buckets, which will allow you to easily identify the types of topics that are most relevant for your content. These topic buckets will make it easier to focus on the right types of content for your site and help you get some quick wins along the way. 

Once you’ve made your topic buckets, it’s time to fill them with keywords that relate to each of those topics. Adding the right type of keywords to each of your topic buckets can help you rank higher on Google, and also improve your conversion rates. 

In the body of your content, include keywords that you’ve researched in a natural, conversational way that makes sense to your audience. Avoid “keyword stuffing,” which can be harmful to your rankings and off-putting to visitors. 

You can also use keywords in title tags, ALT tags, and image titles. Ensure they’re unique and of the appropriate length (50 to 65 characters). 

A great place to put your keywords for SEO is in the meta description, which shows up as the second line of a search results entry. This isn’t a direct ranking factor, but it does give Google a clue as to what your content is about. 

Lastly, you can also use your keywords in internal links, which helps both Google and searchers find content on your site. It’s a good idea to avoid repeating your keyword phrases in both the body of your content and the anchor text used when linking to other pages on your site, as this can be considered a form of black hat SEO link scheme and could harm your search rankings. 

Adding keywords for SEO to your website isn’t as hard as you might think, and can be done at any point during or after the creation of a new piece of content. You may even want to re-evaluate your list of keywords every few months — this can be a good time to make sure you’re still targeting the right types of keywords for your site.