How Should Google Be Indexing My Ecommerce Pages?
Google wants to know what you have to say, and it’s not going to make it easy for you, so you need to make sure your pages are clear and informative. When they are, they’ll show up in the search results. Fortunately, there are several things you can do to make sure your pages are getting the right amount of Google love.
Sitemap
A sitemap is a map that helps search engines understand the structure of your web content. It helps search engines understand the importance of different pages on your site and how they fit into your overall site’s hierarchy. A sitemap also helps users and search engines identify pages related to a particular category.
Sitemaps should contain only pages that are SEO-relevant and not duplicate material. They should also not contain index pages or thin content. Creating separate maps for videos and images will help Google better index your site.
Blog posts
Blog posts are a great way to attract organic traffic to your eCommerce pages. They feature the thoughts of a single individual and may contain statistics or facts that may interest readers. However, writing a blog post is not an easy task, and many people struggle with it. This is one reason that you should consider delegating writing tasks to a qualified writer. A professional copyeditor will be able to correct any mistakes, and they can also improve the structure and flow of your article. If your content is not high-quality, your audience will notice it.
The key to SEO success with eCommerce blogs is to publish relevant content regularly. By posting quality content on your eCommerce blog, you can attract new visitors and increase conversions. Relevant content provides added value to your customers, which makes them more likely to purchase.
Dynamic generation of product pages
Creating great product pages is vital to the success of any eCommerce business. These pages help shoppers find the information they need and are critical to converting them into buyers. The most successful product pages include various features, specs, and content to entice potential customers. A well-written product page is also crucial to generating traffic and converting visitors into buyers.
An effective product page should include detailed information about the product, such as the price, shipping options, and sizing charts. If possible, it should include a photo, as this can help build confidence and help the customer visualize the product. The product image should have multiple views for ease of viewing. A good example of this is the American Muscle product page.
Canonical tags
When indexing your eCommerce pages, you should use canonical tags. These tags allow you to specify the version that is the canonical version of your site. By adding this tag, Google will focus its ranking power on the version that is the canonical version of your site. This will prevent non-canonical pages from being indexed.
It will not only improve your ranking, but it will also improve your user experience. Google likes pages that are easy to navigate. The canonical tag will keep the page accessible and visible on search results.
Orphan pages
Google sees orphan pages as irrelevant pages that don’t add any value to the sitemap. Although they may contain content that a user may find valuable, these pages are not easily discoverable. Additionally, they’re hard to access from any other place on the site. As a result, the user experience is significantly impacted when they see them.
To avoid having orphan pages in your index, make sure all your pages are linked. You can do this by creating a sitemap, submitting the pages for indexation, or by having external pages link to them. This will help Google crawl the website and find orphan pages.