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On-page SEO is the process of optimizing your web pages to increase search traffic, conversions and revenue. It involves aligning page-level elements such as title tags, headings and content with a specific set of keywords and search intent. Contact us to learn more about phoenix seo company
On-page optimization is crucial for improving your organic search visibility, and it’s the first step to ranking well in Google. It’s also important for improving user experience if done correctly.
A well-optimized website can endure algorithm updates and help your business rank for keywords that your audience uses. Luckily, there are many different on-page factors that affect your rankings, and some of the most critical ones are listed below:
Structured Data: This type of markup allows you to include additional information about your content in the HTML that search engines can understand. It can also help your content show up as a “rich snippet” in search results.
Meta Descriptions: These short descriptions of your page appear below the title in search results, and they’re another on-page SEO factor that can help boost your click-through rate to your site. While they’re not an official search engine ranking factor, they’re still a great way to encourage people to click on your pages from the SERPs.
Internal Links: A strong internal linking strategy is an essential component of on-page SEO, as it helps search engines find new content that’s relevant to your page and increases the average session duration. In addition, using short, descriptive, keyword-focused anchor text for your internal links can encourage readers to share your content on social media.
Headers: H1 and H2 headers are crucial for on-page SEO as they help your readers quickly identify what the page is about. They also help Google understand what your page is about, so make sure to include your most important keywords in them.
Linking out from authoritative pages on your site is an important part of on-page SEO, as it helps build trust and authority for your brand and the other pages you link to. Incorporating keywords into the anchor text of your external links is not a direct ranking factor, but it can increase your click-through rate and improve other metrics like your bounce rate and conversion rates.
URLs: Longer, keyword-rich page URLs are more likely to rank well in search engines than shorter, generic URLs. However, if your content is valuable and easy to read, both types of URLs can work.
Content quality: The most important on-page factor in SEO is the content itself. This is why it’s important to perform keyword research and write compelling content that speaks to your target audience.
Creating high-quality content that is useful, easy to read and unique will go a long way in helping your SEO goals. It will also allow you to earn more inbound links, which are an important part of your off-page SEO strategy.