How Much Would a Two-Minute Medical Marketing Video Cost?
Whether it’s a patient who is interested in attending a medical conference, someone who needs to learn more about how to use an x-ray machine or simply wants to know the best way to treat their skin cancer, your healthcare professionals want to be able to connect with people. And video is one of the most effective ways to do that!
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But how much would a two-minute medical marketing video cost? If you’re thinking about adding one to your practice, it’s important to understand what it would take to produce one and what you need to consider before going ahead.
The first thing to consider is how many minutes of footage you need for the video. This will depend on the amount of information you need to communicate and whether you’ll require voiceovers and subtitles.
You might also want to consider how much music will be needed for the video. Using the right type of music can add emotional depth and make it more appealing to watch. It can also help to keep your video flowing and engaging, which can increase conversion rates.
Alternatively, you could hire a professional film crew to shoot the video for you and then edit it into a finished product. This will typically cost more than a freelance video company but will provide you with a quality product that’s ready to share.
It’s also important to note that you’ll need to factor in the time it will take the company to create the final version of the video. This is because they need to work with you and the script to ensure that they get all the footage they need for the project, including any special effects or graphics that you might request.
A day of shooting at a professional studio usually costs between PS8,000 and PS16,300 depending on the size of the project. This will include the camera and lenses, lighting equipment and the full production team to support the shoot.
When it comes to medical animation, the price will vary depending on how much detail is required for the project. A simple physiology model might only need sketches, while more complex projects will have more detailed models, images and animations.
Another factor that can impact the cost of a medical animation is the time it takes to render the final video. The longer the video, the more time it will take for rendering.
This means that your healthcare explainer video might take a few days to render. This is something to consider if you’re working with a tight budget.
If you’re planning on uploading your video to social media, you’ll need to think about the time it will take for it to load on the page. Having a video that loads slowly can turn off viewers and cause them to click away.
Having the right video strategy can help you attract more patients and grow your business. It’s the best way to show off your skills, humanize your brand and establish trust with new patients.