How Much Do You Make If You’re a Digital Marketing Specialist? 

In the digital marketing industry, you can make a good living with various roles. However, the salary will depend on your experience, skill level, and the company you work for. The field is very attractive and offers a wide variety of development opportunities. The digital complexity involved in this profession makes it a great career choice. However, certain roles are more lucrative than others, especially those requiring specific experience and education. 

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Earnings potential 

Digital marketing offers career opportunities that are in high demand. According to leading job portals, over 30000 jobs are registered in content marketing and content management departments, while another 15000 jobs are registered in SEO marketing departments. Earning potential in digital marketing depends on your skill sets and the way you use them. For example, if you have knowledge and experience in in crisis management, you can expect to earn a lot more than a person with no experience. 

As for the earnings potential of digital marketers, those who specialize in copywriting and social media marketing earn on average more than those in other industries. For instance, digital marketers who focus on copywriting in New York, Los Angeles, or San Francisco earn on average nearly two and a half times as much as those in other cities. Conversely, copywriters in Dallas, Texas earn 16% less than their national peers. To improve their earning potential, copywriters in these areas can educate themselves on SEO. SEO often influences what content a company is looking for. 

Salary range 

Salaries for digital marketing jobs vary widely, depending on location, skill set, and company size. In some cities, marketers earn significantly more than those in smaller towns and rural areas. For example, digital marketers in San Francisco earn 33% more than their counterparts in Denver. They also have higher job responsibilities. 

Generally, digital marketers make more than the national average. However, salaries may be lower in lower-paying cities. For example, those in San Francisco, New York, and Los Angeles make almost twice as much as those in Dallas. Nonetheless, copywriters in these cities can increase their earnings by learning about search engine optimization (SEO), which is a major component of the content that they create. 

Education required 

If you’re interested in becoming a digital marketer, you need to have a solid education to get started. There are several skills that you’ll need to succeed, including search engine optimization, content marketing, social media marketing, and email marketing. You’ll also need to know how to use paid advertising. Those skills can be learned in a variety of ways. 

A bachelor’s degree in advertising, communication, or journalism is a good foundation for a career in digital marketing. This degree will help you develop your skills and specialize in your area of expertise. According to the U.S. Bureau of Labor Statistics, a bachelor’s degree in marketing or advertising is required for marketing positions, although some employers may require a master’s degree. 


Digital marketers can earn a great income if they have the right skills and experience. Entry-level jobs pay from $50,000 to $60,000 a year, and many of them come with health benefits and other perks. More experienced marketers can earn upwards of $80,000 per year. 

The highest paying digital marketing salaries are found in New Jersey, California, and New York, where most of the digital marketing companies are located. Those in Dallas, Texas earn the least, at only 16% of the national average. If you’re interested in earning more money as a digital marketer, it’s helpful to understand how SEO works. Content writers who can master SEO will be able to achieve greater success. 

Job Outlook 

If you have a background in marketing, you may be interested in exploring career opportunities in digital marketing. Entry-level positions include marketing coordinators, analysts, and specialists. You may need to earn a master’s degree or continue your education to become a marketing leader in your field. 

As a digital marketer, your job will be varied, but it will also give you a chance to experiment and grow your skills. For example, you might start copywriting for a small company, then move on to creating your blog. You can even learn layout design by working for an agency. Digital marketing is an exciting career choice, and its job outlook looks very promising through 2021.