Top Phoenix SEO Experts
There are a lot of different factors that go into how many keywords you get when you hire an SEO company. The most important one is the quality of the keyword research that they do for your business.
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In general, SEO research services will give you the terms and phrases that your target markets are most likely to use when searching for your product or service. Once you know what terms your audience is using, you can optimize your content for search, which will help you rank high in SERPs and bring in more traffic.
Some agencies will claim they “rank” for a specific set of keywords, but this isn’t always true. There are many free tools you can use to look up monthly search volumes and the difficulty of keywords, so be sure to verify that the agency you’re working with knows what they’re doing.
You can also find a lot of great information about keyword research and how it works online. There are even a few blog posts about the process, with screenshots, to help you out if you’re new to the whole thing.
A great way to start is to look at your existing competitors’ websites. If they’re on Page 1 for your targeted keywords, chances are good that you can do 10x better with a little extra effort and time.
Having a strong understanding of your competition will not only give you a better idea of how much work it’ll take to outrank them, but it will also give you some insight into what they are doing right and wrong with their SEO efforts. Are they a) targeting the keywords you’re trying to rank for, b) creating genuinely helpful content that engages their audience, and c) building links from high-quality sites?
Once you have a clear idea of what you need from your keyword research, you can work with an agency to find the right combination of on-site targeting and technical SEO to get your website up on Page 1. You’ll also want to focus on acquiring high-quality links from relevant, authoritative websites to build up your online presence.