How Long Should a Marketing Video Be? 

If you want to create a marketing video for your business, one of the first questions you should ask is “how long should a marketing video be?” Generally, a promotional video should not be more than a minute. It should also contain enough content to attract the viewer’s attention. 

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Facebook video length limit 

Facebook allows you to upload videos up to 1.75 GB in size. However, your videos must be less than 45 minutes. If you upload a video longer than 45 minutes, Facebook will not accept it. Also, you must ensure that your video is encoded in Facebook-acceptable formats. For example, if you’re trying to promote a product, you can upload videos that are between one and three minutes in length. 

Facebook’s video ads are available in various formats, including square, portrait, and landscape. They have different file sizes and maximum file lengths. If your video is longer than 4GB, you must limit the size to 8 Mbps or less. In addition, Facebook video ads must follow the recommended video and thumbnail image size guidelines. For best results, use videos that grab attention and communicate a message quickly. MP4 and MOV formats are recommended for Facebook videos. 

Instagram video length limit 

To comply with Instagram’s video length limit, you need to trim your video. To do this, simply drag the video content to the left. The beginning of the video will then appear on a black screen. You can then drag the handles back and forth to bring the video back to its full length. The shortened video will be displayed as a preview in the Timeline. Afterward, you can export it as a file, which will fit within the Instagram video length limit. 

The video length limit on Instagram is usually three to 60 seconds. In addition to this, you can add a caption of up to 2,200 characters. A video can also contain a single picture or video for up to 5 seconds. However, you must remember that you cannot upload for longer than a minute, as your video will only appear in the feed of your followers for one minute. 

Twitter video length limit 

When you upload a video to Twitter, you may be surprised to discover that there’s a two-minute maximum video length limit. Although this can be frustrating, the good news is that you can always shorten the video to fit within that limit. Twitter offers options such as editing the video, uploading it to a different site, or publishing a shorter version to your account. 

The Twitter video length limit applies to general users and business account holders. If you exceed this limit, your video may be rejected. You may also experience quality issues, so be sure to check Twitter’s rules before uploading any videos. 

The TikTok video length limit 

After introducing three-minute videos last July, TikTok is gradually moving away from its short-form video format. The new 10-minute video limit is a step towards monetization, and the longer videos allow more room for creative expression and more ad slots. The company hasn’t given a definite announcement on the length of the videos, but it has been testing the idea for some time. 

Ideally, the length of your TikTok video should be between 21 and 34 seconds. However, you can make it longer or shorter than that. The length limit is based on the algorithm on the platform. 

Facebook’s video best practices checklist 

To keep your video on top of Facebook’s algorithm, there are a few best practices you should follow. First, make sure your video captures the attention of the viewer for at least one minute. If possible, make it longer, as longer videos will receive more weight. Second, avoid the temptation to share videos that are “repurposed” or “unoriginal,” as these will negatively impact the video’s ranking in the algorithm. Facebook also offers analytics tools to help you understand how many people are watching your videos. 

Lastly, keep in mind that Facebook will automatically play videos in the News Feed. This means that your video will be the first thing people see when they open your profile. While short videos are effective in grabbing attention, longer videos are better for sharing memorable content and creating an ongoing series. Facebook recommends making your videos at least one minute long and not longer than three minutes.