How Long Is Too Long For A URL For Ecommerce? 

The URL needs to be easy to remember for both you and your users. However, a proper URL isn’t enough if you’re running an online store that features a large number of categories and product listings. Not only will the resulting URL be too long, but it will also be confusing and inaccessible for your visitors. Besides, every product on your website has multiple images and sometimes additional manuals that are in PDF files. Using image names in your URLs will help you make it short and easy for your users to find the information they need. 

off page optimization

SEO benefits of a long domain name 

While there are several SEO benefits of a long domain name for eCommerce websites, they are not the only reason to opt for a long domain name. Short URLs tend to be easier to remember and fit better on printed materials. They also tend to stick in the memory of previous visitors more easily. 

A long domain name is beneficial for many reasons, but most of all, it makes your eCommerce website easier to find and rank high in search results. The main benefit of a long domain name is that Google will index it correctly. It also makes it easier to find and use on Google’s search engine. A long URL also helps you get more traffic and conversions. 

Using a root keyword in an eCommerce URL 

An eCommerce URL should contain the main keyword of the website. It should be unique to the site, which will help search engines find and retrieve the content on the page. In addition, a well-constructed URL will help avoid indexing problems on eCommerce sites. Although the choice of a root keyword is yours, there are best practices to follow when choosing an eCommerce URL. 

First, you must remember the context of your website. Some websites are transactional by nature, while others are not. If you’re launching an eCommerce site from an existing site, it’s best to use the root domain. Otherwise, you may be compromising on organic rankings. 

Using a URL shortener 

URL shorteners for eCommerce websites help make URLs more memorable. Short URLs give your site more information about your visitors, which helps you improve your marketing campaigns and improve your customer experience. Here are a few reasons why you should use URL shorteners for eCommerce sites: 

Shortened URLs are more aesthetically appealing. They can also help you boost brand awareness, which is important for any business. Short URLs also enable you to customize them, which subtly promotes your brand. 

301 redirects 

A 301 redirect is a kind of permanent redirect that tells your browser that you have moved a page. This method is vital for maintaining customer continuity after a site move. It also prevents past shoppers from not finding the store when you move. In addition, it makes your site architecture tidy. 

301 redirects are important to avoid losing rankings in the search engines because a sudden change in permalink structure will affect the ranking of your pages. Also, a redirection campaign will take time and energy. It will also not pass along link juice, which can make your website rank lower. Fortunately, other types of HTTP redirects will help your SEO. 

Avoiding duplicate URLs 

Avoiding duplicate URLs on your eCommerce website is a good practice for SEO. It prevents your website from ranking poorly in organic search results. You should write content on category pages that is unique and not duplicated on the homepage. This way, search engines will find your content relevant to the searches they perform. You should also avoid using the same product blurb across multiple pages. 

Many eCommerce sites copy their product descriptions from the manufacturer’s website. This leads to duplicate content across multiple properties. Similarly, search queries and filters can create different URLs for the same content. These duplicate pages will look similar to the original URL. Also, URL settings and server-side settings may result in related duplicate pages.