Back in the year 2000, the number of internet users was only about 361 million worldwide. As years went by, we’ve only seen the rise of the internet and internet technologies as a whole, bringing with it a staggering rate of development as well as an increase in global internet users year after year. Today, some 20 years later, as of July 2020, it is estimated that the current estimated number of internet users worldwide sits at around 4.57 billion people, which if put into the global population perspective, is more or less 59% of all the humans that currently exist right now.

As a product owner or as a simple blog creator, it is now the best time to get your product or site out there and take a bite of the proverbial internet pie. Imagine, even just getting 0.1% of those 4.57 billion people using the internet could get you about 4,570,000 individuals as unique visitors to your website, which is an extremely good thing that any product or content site owners would never turn down. However, as it stands, it’s not as easy as you think it is. The competition for even getting a single organic click is as steep as the steepest mountain in the world and if you really want to be among those at the top, you should not be a blind man trying to get out of a labyrinth. Instead, you should play smart and utilize a powerful tool to give you the relevant data you need in order to improve your website content as well as know what exactly could bring you those much-needed clicks. That tool we are talking about is called Google Analytics, of course, brought to you by Google itself.

What is Google Analytics?

Google Analytics is a web service created by Google which mainly tracks and reports the exact number of clicks from internet users, which comprises your website traffic as a whole. It’s basically a freemium service where you can absolutely use it free of charge but with only the basic functions available for you. If you want to use much more advanced functions as well as faster data processing, you could avail of their premium version, where you have to pay monthly in order to keep using it. But if you’re only just starting out as a site owner, there’s really no reason for you to go premium. The free version is more than enough for all your needs.

How long does it take for Google Analytics to start working?

So you finally finished setting up your Google Analytics account and your next question might probably be “now what?” Well, Google Analytics takes 24 hours or 1 day to start working in tracking your page visitors from the moment you created your account. Also, you should take note that the historical data of page visitors prior to your creation of an account will not be displayed in Google Analytics as it could only record and track your visitors after you created the said account.

What is the advantage of using Google Analytics?

Your biggest advantage is that you will know what works and what doesn’t. If you are a blog creator, you will see how many organic visitors each of your blogs get and adjust the direction of your site accordingly based on what gets the clicks and what doesn’t. If you are applying new techniques and methods in order to get clicks, you can also see how effective it is based on the increase or decrease in the number of page visitors you get. Another important thing is that you can see the ROI analysis of your page ads so that you’ll have an exact figure on how effective your marketing strategies are. Keep in mind that this is just some of the stuff that you could on this web service.