Though there seems to be a lack of credible measurable standards by which one can rely upon how long it will take for a new website to show up on Google, most estimates indicate that it could be such a wide range of time as 4 months to 7 months, or even longer. While that uncertainty might seem frustrating, it’s important to note that if it can’t be predicted, then why worry about it? You can use the time wisely while you wait to optimize your site so that when it finally gets indexed, it shows up at the top of the SERPs. If you are interested in timely Phoenix SEO results, call us today. Knowing what to do with that time is the priority.

Google’s search algorithm and bots like Googlebot handle the process of indexing everything on the web. These bots have limited hardware speed and physical space for servers. As the bots run constantly, they turn the seemingly endless digital segments of lost data into over 100,000,000 indexed gigabytes of information. In this way, Google creates a map of the library of the Internet.

When you are wanting to highlight your business on the internet to be picked up quicker by Google and search engines, there are some tried and true methods that one can employ to speed up the wait time from launch to visibility. Because Googlebot loves new information, you might want to continually refresh text, add new content, and offer interesting reading to grab the bot’s attention. Here are just a few of the other tips we would recommend to begin the process of speeding up the visibility of your new site on Google.

Crawling and Indexing

One of your biggest priorities while trying to enhance the visibility of your site should be to make it is accessible by the Googlebot. Known also as a “spider,” Googlebot is Google’s web crawling bot that searches the web by fetching or crawling web pages, finding new information, and adding the documents to Google index. Then when someone searches for a phrase or item in the search box, Google cross-references and pulls up all web sites pertaining to the search term.


Create a sitemap, which is an XML document that lists each page on your website, which is stored on your site’s server so that spiders can always check for any changes. Also, submitting your sitemap to Google Webmaster Tools can speed up the process of discovery of your site, since Google would be directly notified of its presence.

Google Analytics

A free service, this comprehensive web analytics tool collects and organizes website traffic data into customizable reports. Connecting your site to Google Analytics is another way to “ping” the Google world to make them aware of your presence.

WordPress Dashboard

If you are using a WordPress site, it is common to have the “discourage search engines from indexing this site” setting enabled when the website is under construction. Be sure to look for the setting on the dashboard and disable that feature when you go live.

Google Search Console

Connect your site with Google Search Console (formerly Google Webmaster Tools). This is a free service offered by Google that analyzes your site, notifies you of any errors, and allows you to submit your sitemap and/or individual page URLs directly to Google for consideration for indexing in their database.


Write a press release or blog and submit your links directly to search engines, industry forums, communities, and share valuable content on social media.


Publishing useful content on your website gives the search engines new data to index and give you backlinks on other websites that will raise your visibility.

There are many other helpful ways to speed up your showing on Google. But, unfortunately, there are no guarantees. Be sure to check some other sources for more detailed and specific programs, plugins, and strategies.

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