How Ecommerce Mobile Apps Are Tested
Developing an eCommerce mobile app requires several key steps. These include usability, A/B testing, performance testing, and in-app messaging. Let’s take a closer look at each. The key to a successful app is performance. You should know that a sluggish eCommerce mobile app will put customers off. To avoid this, make sure your eCommerce mobile app is fast and reliable.
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Usability testing
If you’re developing an eCommerce mobile app, usability testing is essential for a great user experience. Before you start testing, make sure you know the goals of your mobile app. If you’ve included placeholder text in the instructions, the user might not understand what they’re supposed to do without a hint. If this happens, they may take unintended actions. To avoid this problem, ensure that all text is clear and easy to understand.
During the testing process, you’ll need to recruit users from the target audience, which is typically the 18 to 50-year-old age range. During the process, participants will interact with the app and provide feedback. You’ll also need to analyze the data from the tests to improve the overall user experience. The final report should be shared with all stakeholders involved. The feedback that your users provide will help you align your product with their preferences.
A/B testing
Performing A/B tests of your eCommerce mobile apps can improve your conversion rates by eliminating friction and improving key user flows. Some of the ways to improve conversion rates include comparing similar products, filtering for a specific product, and deciding on the overall quality of a product. Some companies choose to change the visual styling of a page. But before you try A/B testing, make sure to follow these best practices.
The most important reason to conduct A/B testing on your eCommerce mobile app is that the behavior of users on mobile devices is different from that of website visitors. Hence, insights from website A/B tests don’t always translate well to mobile apps. Furthermore, updating a mobile app requires engineering resources, while implementing a bad variant could cost you a lot of money and time. Moreover, it can result in lost conversions.
Performance testing
Performance testing is important for both websites and mobile applications. It helps you ensure better performance during peak periods. But what makes performance testing for mobile apps different from testing websites? A successful eCommerce platform promises smooth payment processing and can’t afford to have a crashing payment system. Aside from the app’s functionality, performance testing for mobile also focuses on the app’s API efficiency. It helps you identify bugs, which are the source of performance problems in the app.
For example, during a Black Friday sale, performance testing was used to identify bottlenecks. Users would open a special letter to see the deals and then go to a corresponding website. The resources were optimized to handle anticipated peak amounts and thresholds. It was done in several iterations, with each test generating a set of data to see how much traffic each resource was consuming. The result? The online store worked super-fast, and the QA team managed to achieve 99.9% uptime, while the warehouse staff was busy packing orders.
In-app messaging
There are several benefits to in-app messaging for eCommerce mobile apps, but they are not without their pitfalls. The main benefit of in-app messaging is to personalize the user experience, ensuring that they receive pertinent information within the app without causing frustration. Moreover, companies benefit from this new feature, as it increases their customer satisfaction and leads to more positive business outcomes.
In-app messaging enables the development of personalized messages to boost user engagement and build user loyalty. It also enables the eCommerce mobile app to detect new users by their “App Install” event. It enables the app to communicate with these users to encourage them to opt in and reward them for their actions. Hence, in-app messaging is beneficial for both mobile and web-based businesses.