How Do I Tell If a Website is Using Search Engine Optimization? 

SEO stands for search engine optimization, and it’s the process of adjusting and improving your website to boost its visibility on Google and other search engines. By making your site easier to find, you can increase the number of people who come to your site and ultimately purchase a product or service from you. 

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Getting ranked on Google is one of the best ways to generate new customers and sales from your business, as Google makes up 60% of all online traffic. This is why it’s important to invest in search engine optimization and ensure that your website ranks highly for relevant keywords. 

Keywords are the words and phrases that customers type into the search box when searching for products or services. There are two main types of keywords: Product Keywords (those that relate to your product), and Informational Keywords, which can be used when your audience isn’t looking for something specific. 

Once you have your keywords selected, you can start optimizing your pages to match them. This includes creating content that is optimized around those keywords, as well as ensuring that your web pages are structured in a way that makes it easy for search bots to crawl and index your pages. 

Incorporating your keywords into your URL, title tags and meta description tags can help your page rank for those terms. These are also the tags that search bots read to determine how relevant your page is for a particular search query. 

Adding images to your website can also have a positive impact on the SEO of your pages. Make sure that the file name of each image is relevant to your keyword, and that you include the alt text in the file so that search bots can see what the picture is about. 

Linking to other pages on your site is another factor that can have an impact on your search engine rankings. This can be done through internal links on your site that point to other pages, or external links from other websites that lead to your own content. 

Aside from links, other things that can have an impact on your search engine optimization are the page architecture of your site and the quality of your content. Having a clean site architecture, including proper URL structure and well-written content will improve the ranking of your pages on search engine result pages (SERPs). 

It’s also a good idea to create an XML sitemap that helps search engine robots discover and crawl all the pages on your website. This can be an especially important consideration for larger sites with many pages. 

You can also track your rankings over time through tools such as SEMrush or Ahrefs, which can be helpful for measuring how effectively your SEO efforts are working. These tools allow you to measure your current rankings as well as those of previous versions of your website and compare them over time. 

If you’re seeing a significant increase in organic traffic to your website over a period of time, it’s a sign that your search engine optimization efforts are working. However, it’s important to remember that fluctuations in traffic can happen for a variety of reasons.