Top Phoenix SEO Experts
SEO is the process of optimizing a website to rank higher in search engine results pages (SERPs) for specific keywords. It combines keyword research, content optimization, and backlink building to boost website visibility. It is one of the most cost-effective ways to increase brand awareness, drive traffic, and get more leads for your business.
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A good SEO agency should be able to track and report on the following key metrics:
Your agency should be tracking the health of your website, which is defined by how easy it is for users to access the information on your site. This includes how fast it loads, whether or not a user can navigate around your site easily, and how long it takes for visitors to complete their tasks on the site.
Having an SEO company monitoring your site is a great way to see how it’s doing and to make sure that any errors or issues are being addressed, so they don’t impact your rankings. Having your agency provide you with a health score report for each of the URLs on your site is a great way to see if there are any technical issues that need to be fixed, and how those issues have affected the rankings of the URLs.
Page Authority and Keyword Difficulty
Google and other search engines assign each page on your website a score. This score is a complex system of signals that tells Google how authoritative that page is. Your SEO company should be able to provide you with the page authority for each page on your site and also the keyword difficulty for those individual keywords.
Content Quality and On-Page SEO Strategies
A great SEO strategy should be focused on creating relevant, high-quality content that your audience is looking for and answering their questions. This will lead to a higher click-through rate and ultimately conversions for your business.
Writing meta descriptions for your website pages is another way to improve the quality of your content and the SEO of your site as a whole. These snippets of text appear under your web page’s title in the SERP and are meant to draw in would-be visitors. They don’t directly help your pages climb the search engine rankings, but they do improve user experience and help your site gain more trust with searchers.
A great SEO strategy should involve reaching out to other companies and publications to ask them to link to your website from theirs. This is known as link building and Google rewards websites that have a large number of links from other sites with higher positions in the SERPs.
This is an activity that can be dangerous for your website if not done correctly, so it’s vital to find a professional and trustworthy SEO company that understands how to conduct this activity in a safe manner. It’s also vital to communicate with your SEO team regularly.