How can you use video to establish thought leadership in your industry?
Ways to Use Video to Establish Thought Leadership in Your Industry.
A thought leadership video is a powerful marketing tool that establishes your brand as an expert in the industry. Whether you are an individual or a business, this content can help build your reputation, generate leads, and ultimately drive sales. (Searching in Google, “Ranking Dental Practices“? Contact us today!)
Getting started with a thought leadership video can seem intimidating at first, especially if you don’t have much experience producing and editing videos. However, there are plenty of resources online that can help you get started. Here are a few ways to start using video to establish thought leadership in your industry:
Create a Thought Leadership Video Strategy.
The most important step to establishing thought leadership is developing a comprehensive strategy. A strategy will help you determine the right topics to discuss, the best way to communicate those topics, and how to deliver your information in an authentic, authoritative manner.
Conduct Research to Know Your Audience.
Before you begin creating your thought leadership video, it’s important to understand who your audience is and what motivates them. By identifying their pain points, challenges, and concerns, you can deliver information that addresses these needs.
This will make it easier to produce relevant, helpful, and engaging content. Additionally, it will allow you to better tailor your message to specific segments of your audience.
You can use social media, webinars, live lectures, and keynote speeches as a basis for your video content. Interviews and live events are also a good option because they can be repurposed into future videos for different audiences.
Record Your Video and Edit It to Create a Trustworthy, Authoritative Look and Feel.
Using professional-quality camera equipment and audio is essential for making your thought leadership video look authentic. This will allow you to connect with your audience on a deeper level and help your brand stand out from the competition.
Once you’ve mastered the art of creating and editing your thought leadership video, it’s time to share it with the world. A good strategy will include deciding when and where to publish your content and how to promote it. This can include social media, your website, and even corporate newsletters.
Upload your video to YouTube, Facebook, Linkedin, and other platforms that reach your target audience. Adding paid advertising to your campaign can be another great way to boost your video’s reach and engagement.
Optimize Your Video for SEO.
Search engines love video and consider it a valuable asset in your digital marketing strategy. You can optimize your video for SEO by including keywords related to the subject matter in your title, tagline, and description. You can also use a free video hosting service to host and manage your videos.
Keep Your Video Short and to the Point.
The average attention span of a viewer is 2 minutes, which means you should strive to create videos that are brief and to the point. According to Wistia, shorter video lengths are better for driving engagement and lead generation.
In addition, shorter videos are easier to create and distribute on a variety of marketing channels. They can be shared on social media and incorporated into email campaigns and other types of online marketing strategies, such as paid ads.