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When you’re running a PPC advertising campaign, one of the most important things you need to know is how to track conversions. This will help you to see how well your ads are performing and to make adjustments to your campaigns accordingly. It’s also a great way to keep track of your ROI and see what kinds of marketing strategies are working best for you. Contact us to learn more about seo

Mastering Conversion Tracking

How to Track Conversions with PPC?

There are a number of different ways that you can track conversions in your PPC advertising campaign. One of the most effective ways to do so is through a tracking pixel, which you can set up in Google Analytics. Once you’ve installed the pixel, you’ll be able to see how many conversions each of your ads is generating and adjust your campaigns accordingly. 

How to Track Conversions in PPC with Google Adwords?

To start off, you’ll need to ensure that your Google Ads account is setup correctly and includes conversion tracking data. This is done by putting a piece of code on your website or landing page that will fire whenever a visitor clicks on an ad. 

Afterwards, you’ll want to run a lead-tracking report on your account to find out whether or not you have any conversion data in the various search engines you use. If not, you’ll need to add conversion tracking codes on each of your landing pages and web pages that link to your ads. 

How to Track Conversions on Google Shopping?

Another effective way to track conversions is by using the Google Shopping ad network. This platform allows you to place bids on specific keywords to display your products in the Google shopping carousel. It’s a powerful tool that can help you get more customers in front of your store and drive sales at the same time! 

How to Track Conversions on a Mobile Device?

Another great way to track conversions with PPC is by using a remarketing ad. This type of ad is designed to show image ads or video ads to users who have visited your site before and are likely to be interested in your products. 

How to Track Conversions by Phone?

A customer call from your Google Ads is a conversion, even if they don’t complete the form or sign up for your newsletter. It’s possible to tie this information to your CRM so you can track it in a more meaningful manner. 

How to Track Conversions at a Physical Location?

When it comes to tracking conversions on a physical location, you’ll need to tie this information to your CRM so that you can see what is happening with this individual. For example, if you have an office that’s located in the same building as your main store, it’s a good idea to tie this information to your CRM so that if a customer makes a purchase while visiting your store, you’ll be able to track it in your marketing efforts.