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Images are an important part of your website, making it more accessible to users and enabling them to engage with the content. They also have an impact on search engine optimization (SEO), which is the process of improving the quality and quantity of traffic to a website from search engines such as Google. 

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Image SEO is the process of ensuring that your banner and product images appear in search results as high as possible, and in the right context. It’s a crucial aspect of your SEO strategy, as Google has shown that displaying images in their search results can drive more traffic to your website and increase conversions. 

Optimize Your Images For Web & Performance.

Page load times are a key indicator of user experience, and it’s a common complaint that unoptimized images can slow down your site’s load time. Having your pages load faster can improve customer retention and lead to more online sales. 

One way to help your images load quickly is by using techniques like lazy loading. This involves allowing the webserver to load only the most important elements of your website first, rather than loading everything up front. This is often a good way to speed up your website without sacrificing quality, so it’s important to consider this when optimizing your images for search. 

Another way to optimize your images for search is by using alt tags, which are text alternatives to the image when a browser can’t display the image correctly. These can be added when uploading images to your media library or by editing them manually. 

Adding alt attributes to your images is the best way to boost their SEO value, and it’s an easy way to get them into Google’s search results. However, it’s vital to choose keywords that are appropriate for the image and in context with the content of the page. 

Use an Image Sitemap to Improve Your SEO. 

A site map is an XML file that lists the web pages of your website. A search engine will then use a site map to identify the pages on your site and understand their content hierarchy. A well-constructed site map will improve your SEO and provide a better experience for visitors. 

Make Your Images Accessible – Image accessibility is a major component of SEO, and it’s a critical factor in helping people with disabilities browse your site. By removing barriers to access, such as a lack of screen reader support or low bandwidth availability, you’ll ensure that everyone can enjoy your content. 

Create Images for Your Content – It’s essential to have images on your site that are relevant to the content of each page. For example, if you’re running an e-commerce business, each of your products should have a unique image that features the item in action or a photo of it. 

Keep in mind that images that are too large can negatively affect your website’s page load time, so it’s a good idea to keep them at a manageable size when possible. This may be by compressing or resizing them, or by adding image captions to them.